“Best Employers”: The Impacts of Employee Reviews and Employer Awards on Job Seekers’ Application Intentions

IF 3.4 4区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Cornell Hospitality Quarterly Pub Date : 2022-11-08 DOI:10.1177/19389655221130741

Yunxuan (Carrie) Zhang, Cass Shum, Amanda Belarmino

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引用次数: 1

Abstract

While hospitality researchers have examined the impacts of user-generated content on customers, research regarding the impacts of employee reviews on job seekers’ application intentions is scarce. Yet, labor shortages in the hospitality industry have been amplified in recent years. The tight job market requires organizations to use aggressive and proactive recruitment strategies. As online employee reviews can attract both active and passive job seekers, organizations are increasingly advertising their jobs on these sites. This study draws on the elaboration likelihood model (ELM) and tests the boundary condition of work experience on the effects of overall star-ratings and employer awards on job seekers’ application intention. Through an experimental survey, this study sought to fill the gap regarding the impacts of employee-generated star-ratings and employer awards on job seekers’ application intentions. Both star-ratings and employer awards are positively related to organizational prestige. Hospitality work experience moderates the relationship between star-ratings and organizational prestige. The relationship is stronger for novice job seekers than for experienced job seekers. Organizational prestige, in turn, increases job seekers’ application intentions. Our findings extend the recruitment literature and highlight the potential usage of ELM as an explorative framework in hospitality recruitment research. The study also provides suggestions for hospitality employers to attract job seekers.

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“最佳雇主”:员工评价和雇主奖励对求职者申请意向的影响

虽然酒店研究人员已经研究了用户生成的内容对客户的影响，但关于员工评论对求职者申请意向的影响的研究却很少。然而，近年来，酒店业的劳动力短缺问题日益严重。紧张的就业市场要求各组织采用积极主动的招聘策略。由于在线员工评论既能吸引主动求职者，也能吸引被动求职者，各组织越来越多地在这些网站上为自己的工作做广告。本研究借鉴了精化似然模型（ELM），检验了工作经验的边界条件对整体星级和雇主奖励对求职者申请意向的影响。通过一项实验性调查，本研究试图填补员工星级和雇主奖励对求职者申请意向影响的空白。星级评定和雇主奖都与组织声望呈正相关。酒店工作经验调节星级评定和组织声望之间的关系。对于新手求职者来说，这种关系比有经验的求职者更牢固。组织声望反过来又增加了求职者的求职意向。我们的研究结果扩展了招聘文献，并强调了ELM作为酒店招聘研究探索性框架的潜在用途。该研究还为酒店业雇主吸引求职者提供了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cornell Hospitality Quarterly Multiple-

CiteScore

8.50

自引率

2.90%

发文量

期刊介绍： Cornell Hospitality Quarterly (CQ) publishes research in all business disciplines that contribute to management practice in the hospitality and tourism industries. Like the hospitality industry itself, the editorial content of CQ is broad, including topics in strategic management, consumer behavior, marketing, financial management, real-estate, accounting, operations management, planning and design, human resources management, applied economics, information technology, international development, communications, travel and tourism, and more general management. The audience is academics, hospitality managers, developers, consultants, investors, and students.