The Impact of COVID-19 on Sustainability and Changing Consumer Behavior in the Textile Industry. Is it Significant?

Abstract

Abstract Understanding consumer behavior and clearly predicting its subsequent direction is a complex process. We can often see significant differences between how a consumer behaves in a given market and what his attitudes, needs, or expectations are. It is very important to place much more emphasis on the area of consumer behavior than on the individual, to meet his needs and wishes as much as possible. In the following article, we conducted a survey in the form of a questionnaire on an online platform with a sample of 500 respondents from the Slovak Republic. The foundation of our study was to examine whether the COVID-19 pandemic, which is still a topical issue and it is a significant impact on daily life, has changed the shopping behavior in the clothing industry with which they consciously purchase. We were also interested in the dependence between income and frequency of purchase. The methods used in the paper were based on a theoretical elaboration of the issue of consumer behavior and the clothing industry as the second-largest polluter of the environment after the oil industry, subsequent analysis and synthesis. Another statistical method that we used in the paper was the analysis of qualitative data from the questionnaire survey through the creation of contingency tables and determining the dependence, respectively, independence between individual variables. We consider this article to be a good basis for further research.