Reflection: Airbnb's food-related “online experiences”: a recipe for connection and escape

IF 1.2 Q2 ANTHROPOLOGY

Food and Foodways Pub Date : 2020-12-12 DOI:10.1080/07409710.2020.1862547

Irene Cenni, Camilla Vásquez

引用次数: 12

Abstract

Abstract During the global COVID pandemic, cooking and baking have reemerged as popular at-home pastimes. In this essay, we focus on digital cooking classes offered by Airbnb. Responding to restrictions on physical mobility, as well as to the sudden demand for leisure activities which could be experienced from one’s home, in early April 2020, Airbnb launched a new service called “Online Experiences” (OEs). While the types of OEs offered on the platform are varied, approximately 30% center around digitally mediated food-preparation. Through our thematic analysis of consumer reviews of OEs, we explore how participants perceive and conceptualize these new digital food-related experiences. Our close analysis of review texts finds that many OE participants discuss these online food activities in terms of digital commensality, highlighting the social connectedness promoted by the act of cooking or baking when performed as a joint action online. In this innovative context, online food-related experiences appear to also stimulate a sense of ‘virtual travel.’

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反思:Airbnb与食物相关的“在线体验”:连接和逃离的秘诀

在全球COVID大流行期间，烹饪和烘焙重新成为流行的家庭娱乐方式。在这篇文章中，我们关注的是Airbnb提供的数字烹饪课程。2020年4月初，为了应对对身体流动性的限制，以及对可以在家中体验的休闲活动的突然需求，Airbnb推出了一项名为“在线体验”(OEs)的新服务。虽然平台上提供的OEs类型多种多样，但大约30%的OEs以数字媒介的食品制备为中心。通过对消费者评价的专题分析，我们探索了参与者如何感知和概念化这些新的数字食品相关体验。我们对评论文本的仔细分析发现，许多OE参与者从数字共通性的角度讨论这些在线食品活动，强调了烹饪或烘焙作为在线联合行动所促进的社会联系。在这种创新的背景下，与美食相关的在线体验似乎也激发了一种“虚拟旅行”的感觉。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Food and Foodways ANTHROPOLOGY-

CiteScore

2.20

自引率

0.00%

发文量

期刊介绍： Food and Foodways is a refereed, interdisciplinary, and international journal devoted to publishing original scholarly articles on the history and culture of human nourishment. By reflecting on the role food plays in human relations, this unique journal explores the powerful but often subtle ways in which food has shaped, and shapes, our lives socially, economically, politically, mentally, nutritionally, and morally. Because food is a pervasive social phenomenon, it cannot be approached by any one discipline. We encourage articles that engage dialogue, debate, and exchange across disciplines.