Media paratexts and translation: interdisciplinary perspectives

IF 2.2 2区 文学 0 LANGUAGE & LINGUISTICS
Chiara Bucaria, Kathryn Batchelor
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引用次数: 0

Abstract

ABSTRACT Drawing on examples from recent promotional campaigns created by streaming platform Netflix, this article reflects on translation and media paratexts from an interdisciplinary perspective. It includes discussion of marketing approaches, political and commercial constraints and priorities, theoretical frameworks, and future directions in media paratext research. It also introduces and contextualizes the contributions included in the special issue Media Paratexts and Translation.
媒介副文本与翻译:跨学科视角
摘要本文以流媒体平台Netflix最近发起的宣传活动为例,从跨学科的角度反思翻译和媒体副文。它包括对营销方法、政治和商业约束和优先事项、理论框架以及媒体副文研究的未来方向的讨论。它还介绍了特刊《媒体译文与翻译》中的贡献,并将其具体化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.10
自引率
10.00%
发文量
27
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