The Problem of Coordination Criteria for the Effectiveness of Judgments in the Genre of Political Interview

Abstract

The purpose of the study is to prove that the coordination of criteria for the effectiveness of judgments put forward in the genre of political interview is observed not only between the journalist and the respondent («in the first frame»), but also between the actual participants of the conversation and the target audience («in the second frame»). It is proved that the interviewer and the respondent postulate and ratify the criteria for the effectiveness of the initiated points of view not only among themselves, but also for the third participant of the conversation – the audience, which is regarded as the most important arbiter, accepting or rejecting the propositional content of the dialogical replicas that construct the conversation. Based on Yu. Habermas’ theory of communicative action it is stated that due to the media specifics of the implementation of a political interview, the audience is not able to coordinate the status of the criteria for the truth of the judgments of the interviewer and the respondent directly «in the first frame». The public discuss these criteria among themselves or with other audiences. Taking into account the methods developed in the conversational analysis, the political interview is investigated as a discursive phenomenon with a dual status, namely as a process of publishing relevant information about the current situation by the interviewer and the respondent and the product of formation and decision-making about the situation in the country and the world by representatives of society. Impartial expression of opinions is carried out in a political interview not only based on a system of regulated exchange of remarks, but also as a result of contextual production and interpretation of linguistic phenomena that implement explicit and implicit semantics. It is indicated that the differentiation between surface language forms and deep semantic content, explicit meanings and implicit meanings is relevant. The necessity of using pragmatic principles for the analysis of media discourse based on such concepts as implicatures of meaning, communicative intentionality is substantiated. The ratification of the effectiveness criteria approved for judgments in the context of a political interview is carried out taking into account the communicative strategies of production and interpretation of semantic content.