Strategic orientation, strategic renewal, and the international performance of born global firms

IF 5.8 2区管理学 Q1 MANAGEMENT

Asia Pacific Journal of Management Pub Date : 2023-07-12 DOI:10.1007/s10490-023-09903-7

Farhad Uddin Ahmed, Mujahid Mohiuddin Babu, Md Nafizur Rahman, Mohammad Jasim Uddin, Bidit Lal Dey

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Abstract

The international business environment is both dynamic and turbulent. Accordingly, a new venture’s strategic orientation (SO) and ability to undertake strategic renewal (SR) are of great importance to its survival, growth and international performance. Building on the dynamic capability perspective, we explore how SR capability mediates the relationship between SO and the performance of mature born global firms (BGFs). In particular, we examine the direct and indirect interplay between the SO of BGFs and their performance outcomes. We use a sample of 195 export-oriented BGFs, derived from the Bangladeshi apparel industry. We use a hierarchical regression analysis technique to test the direct effects. The mediation effect is examined using three statistical tests – Baron and Kenney’s (1986) causal steps approach, the Sobel test, and the Hayes indirect effect with bootstrapping method – to ensure the validity and reliability of our findings. The results reveal a positive association between SO and the performance of BGFs, and that this relationship is mediated by the firms’ SR capability. We contribute to a greater understanding of the drivers of mature BGFs’ international performance by demonstrating a direct link between their SO and SR capability, which in turn affects their performance outcomes.

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战略导向、战略更新与天生全球化企业的国际绩效

国际商业环境既活跃又动荡。因此，新创企业的战略定位和战略更新能力对新创企业的生存、成长和国际绩效具有重要意义。基于动态能力的视角，我们探讨了成熟全球企业（BGFs）的SR能力如何中介SO与绩效之间的关系。特别地，我们研究了bgf的SO与其绩效结果之间的直接和间接相互作用。我们使用了195个出口导向型BGFs的样本，这些样本来自孟加拉国的服装行业。我们使用层次回归分析技术来检验直接影响。中介效应的检验采用三种统计检验——Baron和Kenney（1986）的因果步骤法、Sobel检验和Hayes间接效应的自举法——以确保我们研究结果的有效性和可靠性。研究结果表明，企业社会责任与企业绩效之间存在正相关关系，这种关系受企业社会责任能力的中介作用。我们通过展示其SO和SR能力之间的直接联系，进而影响其绩效结果，从而有助于更好地理解成熟bgf国际绩效的驱动因素。

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来源期刊

Asia Pacific Journal of Management MANAGEMENT-

CiteScore

9.70

自引率

9.30%

发文量

期刊介绍： The Asia Pacific Journal of Management publishes original manuscripts on management and organizational research in the Asia Pacific region, encompassing Pacific Rim countries and mainland Asia. APJM focuses on the extent to which each manuscript addresses matters that pertain to the most fundamental question: “What determines organization success?” The major academic disciplines that we cover include entrepreneurship, human resource management, international business, organizational behavior, and strategic management. However, manuscripts that belong to other well-established disciplines such as accounting, economics, finance, marketing, and operations generally do not fall into the scope of APJM. We endeavor to be the major vehicle for exchange of ideas and research among management scholars within or interested in the broadly defined Asia Pacific region.Key features include: Rigor - maintained through strict review processes, high quality global reviewers, and Editorial Advisory and Review Boards comprising prominent researchers from many countries. Relevance - maintained by its focus on key management and organizational trends in the region. Uniqueness - being the first and most prominent management journal published in and about the fastest growing region in the world. Official affiliation - Asia Academy of ManagementFor more information, visit the AAOM website:www.baf.cuhk.edu.hk/asia-aom/ Officially cited as: Asia Pac J Manag