The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2023-07-12 DOI:10.1080/13527266.2023.2235753

Youngji Seo, Hanyoung Kim, Youngjee Ko, Hye Jin Yoon, J. Han, Jongmin Lee, Ja Kyung Seo

引用次数: 0

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“点赞”的力量:“被点赞”和“点赞”提示数量对感知的描述性规范和接受流感疫苗的行为意图的影响

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.