An ISM based framework of variables affecting transactions in the online patent marketplace.

Q3 Business, Management and Accounting

International Journal of Technology Marketing Pub Date : 2020-02-10 DOI:10.1504/ijtmkt.2020.10024516

Nishad Deshpande, Asha Nagendra

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引用次数: 2

Abstract

With a number of marketplaces now available for selling/ purchasing/licensing of patents, it is important to understand various enablers/barriers that enable transactions in the online marketplace. Using interpretive structural modelling, the present study identifies contextual relationships amongst variables to arrive at a framework that influences transactions in online patents marketplace. From the study, it was observed that the security of data is an important factor while transacting as it influences the trust in the online patent marketplace. Efficiency of online marketplace is influenced by the trust and transactions costs incurred by the users. Further, it was seen that the presence of various value-added features or tools (e.g., patent valuation aids, contract templates) is an important driver for usage of online market place. Information (such as transaction costs, previous sales price, etc.) which helps in easy price discovery adds to transparency of the online patent marketplace thereby leading to more participation by users of the marketplace, which in turn increases efficiency and usage of the online patent marketplace. Thus, this framework will help navigate the online marketplace and thereby help in enabling commercialisation of patents.

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基于ISM的影响在线专利市场交易的变量框架。

随着许多市场现在可用于销售/购买/许可专利，了解在线市场中实现交易的各种促成因素/障碍非常重要。本研究使用解释性结构模型，确定了变量之间的上下文关系，以得出影响在线专利市场交易的框架。从这项研究中可以看出，数据的安全性是交易中的一个重要因素，因为它会影响在线专利市场的信任。在线市场的效率受到用户产生的信任和交易成本的影响。此外，人们发现，各种增值功能或工具（如专利估价辅助工具、合同模板）的存在是使用在线市场的重要驱动因素。有助于轻松发现价格的信息（如交易成本、以前的销售价格等）增加了在线专利市场的透明度，从而导致市场用户的更多参与，这反过来又提高了在线专利交易市场的效率和使用率。因此，该框架将有助于引导在线市场，从而有助于实现专利的商业化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Technology Marketing Business, Management and Accounting-Marketing

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.