Tourist tax for sustainability: Determining willingness to pay

IF 2.9 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Levent Göktaş, G. Cetin
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引用次数: 0

Abstract

Tourist tax has become increasingly important to destinations worldwide to internalize the external costs of tourism and to support tourism investments, provide social services and protect the environment. Based on “the user pays principle”, tourist tax aims for a fair distribution of the costs created by tourism activity. It is therefore important to explore the tourists’ willingness to pay tourist tax, identify its antecedents, and examine outcomes of tourist tax. However, few studies have examined attitudes of tourist as taxpayers. Hence, the present study aims to the determine tourists’ willingness to pay (WTP) tourist tax to enhance sustainable tourism and identify the factors affecting their willingness. Informed by the literature review, various scenarios of willingness to pay tourist tax were created. The scenario surveys were collected from tourists staying at least one night in Istanbul. Data from 428 responses collected were analyzed by utilizing the Tobit model in the STATA v14 program. The results indicate that average amount that tourists are willing to pay varied with each scenario. The WTP was lowest when the expenditure items were not specified whereas it was highest for the cultural heritage support scenario. In line with the proposed model, willingness to pay also depended on socio-demographic variables, knowledge level, travel content, and behavioral factors.
可持续发展旅游税:决定支付意愿
旅游税对世界各地的目的地来说越来越重要,可以将旅游业的外部成本内部化,支持旅游投资,提供社会服务和保护环境。基于“用户付费原则”,旅游税旨在公平分配旅游活动产生的成本。因此,探索游客缴纳旅游税的意愿,确定其前因,并检验旅游税的结果具有重要意义。然而,很少有研究考察游客作为纳税人的态度。因此,本研究旨在确定游客缴纳旅游税的意愿,以促进可持续旅游,并确定影响他们意愿的因素。根据文献综述,产生了各种愿意缴纳旅游税的情景。情景调查是从在伊斯坦布尔至少住一晚的游客那里收集的。利用STATA v14程序中的Tobit模型对收集的428个响应的数据进行分析。结果表明,游客愿意支付的平均金额随情景的变化而变化。当未指定支出项目时,WTP最低,而在文化遗产支持方案中,WTP最高。根据所提出的模型,支付意愿还取决于社会人口统计学变量、知识水平、旅行内容和行为因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
European Journal of Tourism Research
European Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
5.00
自引率
8.70%
发文量
50
审稿时长
25 weeks
期刊介绍: The European Journal of Tourism Research is an open access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as tourism management, tourism marketing, tourism sociology, psychology in tourism, tourism geography, political sciences in tourism, mathematics, tourism statistics, tourism anthropology, culture and tourism, heritage and tourism, national identity and tourism, information technologies in tourism and others are invited.
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