Consumer Trends and Attitudes to Functional Foods

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2020-05-26 DOI:10.1080/08974438.2019.1599760

C. Karelakis, Panagiotis Zevgitis, K. Galanopoulos, K. Mattas

引用次数: 42

Abstract

Abstract Consumers' needs have grown to such an extent that they are sought out of nutritious and pleasant organoleptic foods, as well as functional foods. This study explores consumer attitudes towards health nutrition products and particularly functional foods, using data from a survey to 325 consumers. The results designate that consumers recognize different kinds of functional foods, willing to pay a premium for their purchase. They perceive that functional foods may contribute to easily follow a healthy and balanced diet and reduce the risk of health problems but appeared anxious about the health benefits these foods communicate in their labelling.

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消费者对功能性食品的趋势和态度

消费者的需求已经增长到这样一个程度，他们寻求营养和愉快的感官食品，以及功能性食品。本研究利用对325名消费者的调查数据，探讨消费者对健康营养产品，特别是功能食品的态度。结果表明，消费者认识到不同种类的功能食品，愿意支付溢价购买。他们认为，功能食品可能有助于轻松遵循健康和均衡的饮食，并降低健康问题的风险，但他们似乎对这些食品在标签上所传达的健康益处感到担忧。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.