WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries

IF 3.7 4区管理学 Q2 BUSINESS

Journal of Macromarketing Pub Date : 2023-04-11 DOI:10.1177/02761467231169880

Ben Wooliscroft, E. Ko

引用次数: 0

Abstract

Henrich, Heine, and Norezayan (2010) published ‘The weirdest people in the world?’ in Behavoral and Brain Sciences (as of March, 2023 it has been cited 11 800 plus times in scholar.google). The paper introduced the concept of Western, Educated, Industrialised, Rich and Developed (WEIRD) countries/cultures and research subjects. It makes a cogent case for research based on those samples being unrepresentative of, and not useful to inform policy/behavior change/etc. of non-WEIRD countries. With this paper Henrich, Heine, and Norezayan (2010) have asked psychology and all social sciences to reflect on whether our findings represent the world, or just one small part of it. Macromarketing's assumptions and beliefs about fundamental human behavior have been shaped by psychology.

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怪异是不够的:来自非怪异国家的可持续发展见解

Henrich、Heine和Norezayan（2010）发表了《世界上最奇怪的人？》在Behavoral and Brain Sciences（截至2023年3月，该论文在scholar.google上被引用了11800多次）。该论文介绍了西方、受过教育、工业化、富裕和发达（WEIRD）国家/文化和研究主题的概念。它为基于这些样本的研究提供了一个令人信服的理由，这些样本不具有代表性，对政策/行为变化等没有帮助。非WEIRD国家。Henrich、Heine和Norezayan（2010）在这篇论文中要求心理学和所有社会科学反思我们的发现是否代表了世界，或者只是世界的一小部分。宏观营销对人类基本行为的假设和信念是由心理学塑造的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Macromarketing BUSINESS-

CiteScore

5.00

自引率

25.80%

发文量

期刊介绍： The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.