Tourist Trap: Cuba as a Microcosm

Abstract

Hans Magnus Enzensberger, who called tourism an industry “whose production is identical to its advertisement”, also wrote about the pitfalls of what he called the “tourism of the revolution” that flourished between the world wars in Soviet Russia. This essay combines both perspectives in a discussion of the experience of making a film about ecology in Cuba in 2019, Cuba: Living Between Hurricanes, which includes a section on the tourist industry. Informed by the perspectives of autoethnography and phenomenology, the author explores the cognitive dissonance of the filmmaker’s ambiguous relationship, as a professional tourist, to the contradictions of the tourist industry as refracted through the small coastal town of Caibarién on the north coast where Hurricane Irma made landfall in 2017.