{"title":"Does music affect citizens' evaluations of candidates?","authors":"Emmanuel Heisbourg, Fernando Feitosa","doi":"10.1017/pls.2021.22","DOIUrl":null,"url":null,"abstract":"<p><p>While some candidates use music in some of their campaign ads to shape individuals' perceptions of their competence or compassion, for example, it is unclear whether the relationship between music and trait perceptions is empirically valid. Considering the importance of knowing where trait perceptions-which represent important determinants of the vote-come from and the extent to which it is possible to manipulate trait perceptions by means of music, this study investigates the effect of music on trait perceptions using data from an online survey experiment conducted between October 30 and November 12, 2020. In this experiment, 362 individuals were exposed to a random sequence of five campaign ads, either with their original music or with no music. Following each campaign ad, individuals were asked to evaluate the candidate's competency, honesty, leadership, and compassion. The analyses reveal that music marginally affects perceptions of competency, honesty, and leadership. Moreover, music exerts no significant effect on perceptions of compassion.</p>","PeriodicalId":35901,"journal":{"name":"Politics and the Life Sciences","volume":"40 2","pages":"172-178"},"PeriodicalIF":0.0000,"publicationDate":"2021-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Politics and the Life Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1017/pls.2021.22","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 2
Abstract
While some candidates use music in some of their campaign ads to shape individuals' perceptions of their competence or compassion, for example, it is unclear whether the relationship between music and trait perceptions is empirically valid. Considering the importance of knowing where trait perceptions-which represent important determinants of the vote-come from and the extent to which it is possible to manipulate trait perceptions by means of music, this study investigates the effect of music on trait perceptions using data from an online survey experiment conducted between October 30 and November 12, 2020. In this experiment, 362 individuals were exposed to a random sequence of five campaign ads, either with their original music or with no music. Following each campaign ad, individuals were asked to evaluate the candidate's competency, honesty, leadership, and compassion. The analyses reveal that music marginally affects perceptions of competency, honesty, and leadership. Moreover, music exerts no significant effect on perceptions of compassion.
期刊介绍：
POLITICS AND THE LIFE SCIENCES is an interdisciplinary peer-reviewed journal with a global audience. PLS is owned and published by the ASSOCIATION FOR POLITICS AND THE LIFE SCIENCES, the APLS, which is both an American Political Science Association (APSA) Related Group and an American Institute of Biological Sciences (AIBS) Member Society. The PLS topic range is exceptionally broad: evolutionary and laboratory insights into political behavior, including political violence, from group conflict to war, terrorism, and torture; political analysis of life-sciences research, health policy, environmental policy, and biosecurity policy; and philosophical analysis of life-sciences problems, such as bioethical controversies.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
