Sitting is the problem, not just lack of exercise.

Abstract

based on a circulating, covered plate that turns on its axis to present the various courses of the meal as visible portions. The plate and cover are an integral part of the airline tray – accommodating the cutlery and drinking vessels – which is easy to stack and store. The design (see front cover) also eliminates the lids and extra packaging which usually accompany airline meals. Commenting on this year’s Corus SPDA, Samantha Allison from Corus Packaging Plus remarks: ‘The SPDA is a chance for us to get together with the key players in the packaging supply chain, to exchange views and explore concepts outside the demands of day-to-day business practice. This year Corus redesigned the briefing pack, providing steel material samples and web based information. In addition our in-house design support desk, usually available to packaging designers, was made available to tutors and students to provide advice. Together with the brand owners and the D&AD we worked hard to bring the briefs to a new level of exploration. We appreciate the enthusiasm which the brand owners put into the SPDA briefs – for the real industry issues they set as challenges, but also recognising steel’s versatility as an answer to marketing and manufacturing needs that brand owners continually face.’ Further information is available at the Corus Packaging site www. corusspace.com or at www.dand.org.