{"title":"'Never feel alone' with Blue Cross Philadelphia. Nontraditional campaign promises the insurer's support during times of need.","authors":"","doi":"","DOIUrl":null,"url":null,"abstract":"<p><p>New TV spots campaigning for Independence Blue Cross are the opposite of warm and fuzzy. In fact, they're isolating and almost chilling, but that's the point. Being sick or injured can make you feel alone, but having Blue Cross insurance means someone is always there with you.</p>","PeriodicalId":87418,"journal":{"name":"Profiles in healthcare communications","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2006-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Profiles in healthcare communications","FirstCategoryId":"1085","ListUrlMain":"","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
New TV spots campaigning for Independence Blue Cross are the opposite of warm and fuzzy. In fact, they're isolating and almost chilling, but that's the point. Being sick or injured can make you feel alone, but having Blue Cross insurance means someone is always there with you.