Word-of-mouth marketing: low-cost technique proves an effective way to promote teen clinic.

Abstract

From the outset, the team at the Longmont (CO) Teen Clinic faced a two-fold marketing dilemma. The first problem was a small budget. As a nonprofit with limited funds, the staff knew that they would have to get creative to effectively reach their target audience and fulfill the clinic's mission of battling unwanted teen pregnancies and sexually transmitted diseases (STD) among area women aged 19 and younger.