A randomized study of four cards designed to prevent problems during college students' 21st birthday celebrations.

Journal of studies on alcohol Pub Date : 2006-07-01 DOI:10.15288/jsa.2006.67.607

Bradley H Smith, Kristin E Bogle, Laura Talbott, Rick Gant, Helen Castillo

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引用次数: 35

Abstract

Objective: The purpose of this study was to examine the efficacy of sending cards designed to prevent alcohol-related problems during 21st birthday celebrations.

Method: College students were randomly assigned to receive cards with one of the following messages: (1) a neutral birthday greeting; (2) harm reduction information; (3) messages designed by the Be Responsible About Drinking (B.R.A.D.) Foundation, including harm reduction information and a description of the tragic death of Brad McCue during his 21st birthday celebration; (4) social norming messages designed to correct misperceptions of drinking; or (5) the combination of messages from Cards 2 and 4. A total of 994 students completed a post-21st birthday phone survey. Effects were evaluated in two cohorts with 444 and 550 students, respectively.

Results: There were no significant effects of the cards on drinking or alcohol-related problems.

Conclusions: These null findings, plus some unexpected trends in our data, highlight the importance of carefully evaluating mailed interventions before deploying them on a large scale.

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一项针对四张卡片的随机研究，旨在防止大学生在21岁生日庆祝中出现问题。

目的:本研究的目的是检验在21岁生日庆祝活动中发送旨在防止酒精相关问题的卡片的功效。方法:大学生被随机分配收到带有以下信息之一的卡片:(1)一个中性的生日祝福;(2)减少危害信息;(3)饮酒责任组织(B.R.A.D.)设计的信息基金会，包括减少伤害的信息和布拉德·麦考伊在他21岁生日庆祝活动中悲惨死亡的描述;(4)纠正饮酒误解的社会规范信息;(5)卡片2和卡片4的信息的组合。共有994名学生完成了21岁生日后的电话调查。在两个分别有444名和550名学生的队列中评估效果。结果:这些卡片对饮酒或与酒精有关的问题没有显著影响。结论:这些无效的发现，加上我们数据中的一些意想不到的趋势，突出了在大规模部署之前仔细评估邮寄干预措施的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journal of studies on alcohol

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