Daring decisions. Making an impact on physician recruiting.

Abstract

In 1987 the trustees of 59 bed Habersham County Medical Center decided to build a new hospital complete with new technology in order to survive the lure of larger hospitals in less rural nearby areas. When Dick Dwozan became the CEO of the centre three years ago, he inherited this still unfulfilled dream and knew that it would take organization, determination, and some hard decisions for the aspiration to come true. The farsighted Dwozan realized that HCMC's success in the years ahead lay beyond the construction project. Four key areas required this immediate attention: physician recruitment, internal staff development, marketing and long-range planning, and improvement of its public image.