Parental Intentions for Their Children's Occupational Choices: Insights From Kenkey Sellers in Yamoransa, Ghana

Abstract

Parental influence significantly shapes children's career aspirations, especially within the informal economy. Drawing on Social Cognitive Career Theory (SCCT), this study examines the intentions of kenkey sellers in Yamoransa, Ghana, regarding their children's occupational choices through a mixed-methods approach, including structured questionnaires with 50 vendors and a focus group discussion (FGD) with 10 additional vendors. Findings reveal that while some vendors support their children's participation in the kenkey business for its financial stability and family heritage, the majority discourage it due to concerns over social stigma, financial instability, career progression, and perceived risks of early sexual exposure and pregnancy. The study underscores the implications of parental career aspirations on intergenerational career transmission and social mobility. It suggests that policymakers should implement targeted interventions that balance economic realities with aspirations for upward mobility, providing children in informal economies with diversified opportunities for sustainable livelihoods.