From Farm to Global Markets: Enhancing Rural Livelihoods Through Sustainable Superfood Supply Chains

IF 13.2 1区管理学 Q1 BUSINESS

Business Strategy and The Environment Pub Date : 2026-09-24 DOI:10.1002/bse.71591

Rahul Priyadarshi, C.V. Sunil Kumar, Vandana Vandana

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引用次数: 0

Abstract

This research examines the cultivation and distribution business strategies of rural superfoods aimed at sustainable development. Superfoods have the potential to sustainably improve rural livelihoods, promote healthy consumption and enable integration into global markets as health consciousness rises. Accordingly, the study has explored the Sustainable Business Development Factors (SBDFs) that could contribute to the attainment of the Sustainable Development Goals (SDGs) including poverty alleviation (SDG 1), health awareness and sustainable wellness (SDG 3), business modernization and structural development (SDG 9), sustainable harvesting and dietary habits (SDG 12) and collaboration for collective success (SDG 17). The research uses Fuzzy Analytical Hierarchy Process (FAHP), Pareto analysis, and Fuzzy DEMATEL to identify, rank and analyse causal relationships among the SBDFs. Analysis shows that social motivation, sustainability‐driven behaviours and government support lead to success. The prominent causal SBDFs identified were local and regional food systems, rural development and infrastructure, information governance and digital infrastructure and institutional support and capacity building. They influence social responsibility and ethical standards, supply chain transparency and traceability, sustainable packaging and transportation, health and safety standards and carbon footprint reduction. This analysis enables superfoods to integrate environmental, social and governance (ESG) sustainability, providing smallholders with actionable knowledge to develop sustainable, digitally enabled business models.

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从农场到全球市场：通过可持续的超级食品供应链改善农村生计

本研究以永续发展为目标，探讨农村超级食品的培育与流通经营策略。随着健康意识的提高，超级食品有可能持续改善农村生计，促进健康消费，并使其能够融入全球市场。因此，该研究探讨了有助于实现可持续发展目标（SDG）的可持续商业发展因素（sbdf），包括减贫（SDG 1）、健康意识和可持续健康（SDG 3）、商业现代化和结构发展（SDG 9）、可持续收获和饮食习惯（SDG 12）以及协作促进集体成功（SDG 17）。本研究采用模糊层次分析法（FAHP）、帕累托分析法和模糊DEMATEL分析法对sdbf之间的因果关系进行识别、排序和分析。分析表明，社会动机、可持续性驱动行为和政府支持导致了成功。确定的主要原因是地方和区域粮食系统、农村发展和基础设施、信息治理和数字基础设施以及机构支持和能力建设。它们影响社会责任和道德标准、供应链透明度和可追溯性、可持续包装和运输、健康和安全标准以及减少碳足迹。该分析使超级食品能够整合环境、社会和治理（ESG）的可持续性，为小农提供可操作的知识，以开发可持续的数字化商业模式。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Strategy and The Environment Multiple-

CiteScore

22.50

自引率

19.40%

发文量

336

期刊介绍： Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.