Health Risks and the Decision to Purchase Commercial Health Insurance in China: The Moderating Role of Trust

IF 2.2 4区 经济学 Q2 ECONOMICS
Economics & Politics Pub Date : 2026-10-05 Epub Date: 2026-04-08 DOI:10.1111/ecpo.70049
Yihong Zhu, Bo Qiu, Wei Zhao
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引用次数: 0

Abstract

From the perspective of moderating effects, this study examines the role of trust in insurance in the process of shaping households' decisions to purchase commercial health insurance (CHI). On the basis of panel data obtained from three waves of the China Household Finance Survey (CHFS), a logit model is employed to estimate the impact of health risk on CHI uptake, after which the moderating effect of trust in insurance on this relationship is analyzed. The results indicate that trust in life insurance significantly moderates the decision to purchase CHI, whereas trust in other insurance products, such as property insurance, has no significant effect in this context. This study clarifies the differentiated ways in which trust in insurance influences CHI purchasing decisions, thus contributing to the literature on the determinants and mechanisms that underlie such decisions. Furthermore, this study offers practical insights for efforts to mitigate adverse selection in the CHI market and enhancing public participation in commercial health insurance.

中国健康风险与商业健康保险购买决策:信任的调节作用
本研究从调节效应的角度,探讨保险信任对家庭购买商业健康保险决策的影响。基于中国家庭金融调查(CHFS)的三波面板数据,采用logit模型估计健康风险对CHI摄取的影响,并分析保险信任对这一关系的调节作用。结果表明,对人寿保险的信任显著调节了购买保险的决策,而对其他保险产品(如财产保险)的信任在这一背景下没有显著影响。本研究阐明了对保险的信任影响CHI购买决策的不同方式,从而有助于研究此类决策背后的决定因素和机制。此外,本研究也为缓和健康保险市场的逆向选择,以及提高公众对商业健康保险的参与,提供实务上的见解。
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来源期刊
CiteScore
2.40
自引率
10.00%
发文量
32
期刊介绍: Economics & Politics focuses on analytical political economy, broadly defined as the study of economic and political phenomena and policy in models that include political processes, institutions and markets. The journal is the source for innovative theoretical and empirical work on the intersection of politics and economics, at both domestic and international levels, and aims to promote new approaches on how these forces interact to affect political outcomes and policy choices, economic performance and societal welfare. Economics & Politics is a vital source of information for economists, academics and students, providing: - Analytical political economics - International scholarship - Accessible & thought-provoking articles - Creative inter-disciplinary analysis
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