{"title":"Guiding Attention for Sustainability‐Oriented Innovation: How Strategic Leaders Translate Ethical Values","authors":"Sophie Bollinger, Marion Neukam, Claude Guittard","doi":"10.1002/bse.71626","DOIUrl":null,"url":null,"abstract":"Research on sustainable leadership recognizes the importance of leaders' values but says less about how these values gain organizational awareness. Drawing on the attention‐based view of the firm, this study examines how strategic leaders translate ethical values into organizational attention and under what conditions this process supports sustainability‐oriented innovation. We conduct a comparative multiple‐case study of six organizations in France, based on 92 interviews across hierarchical levels, site visits, and documentary evidence. The analysis identifies three configurations. Where formal attentional structures are weak, innovation projects temporarily bridge leaders and employees around shared values. Where leaders provide “air coverage,” ethical commitments guide strategic boundaries but remain partly decoupled from operational routines. Where attention is structurally distributed, ethical and business priorities are tightly coupled across organizational levels. These findings show that values do not automatically translate into action: Their organizational effects depend on perceived authenticity, communication channels, and attentional structures. The study extends sustainable leadership research by specifying the conditions of value enactment and extends the attention‐based view by revealing the normative foundations of attention distribution.","PeriodicalId":9518,"journal":{"name":"Business Strategy and The Environment","volume":"484 1","pages":""},"PeriodicalIF":13.2000,"publicationDate":"2026-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Business Strategy and The Environment","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1002/bse.71626","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Research on sustainable leadership recognizes the importance of leaders' values but says less about how these values gain organizational awareness. Drawing on the attention‐based view of the firm, this study examines how strategic leaders translate ethical values into organizational attention and under what conditions this process supports sustainability‐oriented innovation. We conduct a comparative multiple‐case study of six organizations in France, based on 92 interviews across hierarchical levels, site visits, and documentary evidence. The analysis identifies three configurations. Where formal attentional structures are weak, innovation projects temporarily bridge leaders and employees around shared values. Where leaders provide “air coverage,” ethical commitments guide strategic boundaries but remain partly decoupled from operational routines. Where attention is structurally distributed, ethical and business priorities are tightly coupled across organizational levels. These findings show that values do not automatically translate into action: Their organizational effects depend on perceived authenticity, communication channels, and attentional structures. The study extends sustainable leadership research by specifying the conditions of value enactment and extends the attention‐based view by revealing the normative foundations of attention distribution.
期刊介绍:
Business Strategy and the Environment (BSE) is a leading academic journal focused on business strategies for improving the natural environment. It publishes peer-reviewed research on various topics such as systems and standards, environmental performance, disclosure, eco-innovation, corporate environmental management tools, organizations and management, supply chains, circular economy, governance, green finance, industry sectors, and responses to climate change and other contemporary environmental issues. The journal aims to provide original contributions that enhance the understanding of sustainability in business. Its target audience includes academics, practitioners, business managers, and consultants. However, BSE does not accept papers on corporate social responsibility (CSR), as this topic is covered by its sibling journal Corporate Social Responsibility and Environmental Management. The journal is indexed in several databases and collections such as ABI/INFORM Collection, Agricultural & Environmental Science Database, BIOBASE, Emerald Management Reviews, GeoArchive, Environment Index, GEOBASE, INSPEC, Technology Collection, and Web of Science.