When does socioeconomic status promote or inhibit donation behaviour? The joint influence of donation visibility and incentives.

IF 3.8 2区心理学 Q1 PSYCHOLOGY, SOCIAL

British Journal of Social Psychology Pub Date : 2026-10-01 DOI:10.1111/bjso.70139

Qingzhou Sun, Hongjin Zhu, Shizhou Xue, Qiang Xu, Jiajue Wang

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引用次数: 0

Abstract

What shapes the socioeconomic status-donation behaviour relationship? While research has identified donation visibility and incentives as important contextual factors, their joint effects remain relatively unclear. Across four studies, we examined how the combination of donation visibility (public versus private) and incentives (incentivized versus non-incentivized) influences the aforementioned relationship. We found that socioeconomic status negatively predicted donation behaviour in private non-incentivized and public incentivized contexts, but positively predicted donation behaviour in private incentivized and public non-incentivized contexts. A real charitable donation experiment replicated these findings and demonstrated their validity. These joint effects were driven by two forms of impure altruistic motives. In private contexts, incentives reduced lower- (vs. higher-) socioeconomic-status individuals' motivation to donate for psychological benefits. In public contexts, incentives reduced higher- (vs. lower-) socioeconomic-status individuals' motivation to donate for social recognition. The findings provide a novel framework for understanding the variability in the relationship between socioeconomic status and donation behaviour and important implications for charitable donation appeals.

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什么时候社会经济地位会促进或抑制捐赠行为？捐赠知名度和激励的共同影响。

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来源期刊

British Journal of Social Psychology PSYCHOLOGY, SOCIAL-

CiteScore

9.50

自引率

7.40%

发文量

期刊介绍： The British Journal of Social Psychology publishes work from scholars based in all parts of the world, and manuscripts that present data on a wide range of populations inside and outside the UK. It publishes original papers in all areas of social psychology including: • social cognition • attitudes • group processes • social influence • intergroup relations • self and identity • nonverbal communication • social psychological aspects of personality, affect and emotion • language and discourse Submissions addressing these topics from a variety of approaches and methods, both quantitative and qualitative are welcomed. We publish papers of the following kinds: • empirical papers that address theoretical issues; • theoretical papers, including analyses of existing social psychological theories and presentations of theoretical innovations, extensions, or integrations; • review papers that provide an evaluation of work within a given area of social psychology and that present proposals for further research in that area; • methodological papers concerning issues that are particularly relevant to a wide range of social psychologists; • an invited agenda article as the first article in the first part of every volume. The editorial team aims to handle papers as efficiently as possible. In 2016, papers were triaged within less than a week, and the average turnaround time from receipt of the manuscript to first decision sent back to the authors was 47 days.