Shiyu Liu, Jie Lyu, Yuyin Tang, Junyan Zhang, Ke Chen
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引用次数: 0
Abstract
The global food shortage has threatened the people’s well-being and social stability. Harnessing forests as a food source offers substantial potential to leveraging food availability and human health. Rising health consciousness is driving consumers’ demand for forest foods. Using data from 7,210 individuals in Liaoning Province of China, this paper explores how health consciousness influences urban residents’ consumption behavior of various forest foods. The ordered Logit model estimates show a strong positive association between health consciousness and forest food consumption behavior. Accounting for psychological motivation of determining individual’s intentions, health consciousness indirectly shapes forest food consumption through its impact on healthy consumption attitudes, subjective norms, and perceived behavioral control based on the well-established theory of planned behavior (TPB). Focusing on consumers’ intention, the willingness to pay (WTP) for forest food is confirmed as a partial mediator in this relationship. Further, considering the chain mechanisms from psychological motivation to WTP, estimation results of a bootstrap chain mediating model suggest that healthy consumption attitudes, subjective norms, perceived behavioral control, and urban residents’ WTP for forest foods collectively exert a chained mediation effect between health consciousness and their consumption behavior toward forest foods. Given an increased public acceptance, results suggest important policy implications focusing on new proposed policies and market initiatives to boost consumption of forest foods, thereby improving the people’s well-being and ensuring food security.
期刊介绍:
Food Security is a wide audience, interdisciplinary, international journal dedicated to the procurement, access (economic and physical), and quality of food, in all its dimensions. Scales range from the individual to communities, and to the world food system. We strive to publish high-quality scientific articles, where quality includes, but is not limited to, the quality and clarity of text, and the validity of methods and approaches.
Food Security is the initiative of a distinguished international group of scientists from different disciplines who hold a deep concern for the challenge of global food security, together with a vision of the power of shared knowledge as a means of meeting that challenge. To address the challenge of global food security, the journal seeks to address the constraints - physical, biological and socio-economic - which not only limit food production but also the ability of people to access a healthy diet.
From this perspective, the journal covers the following areas:
Global food needs: the mismatch between population and the ability to provide adequate nutrition
Global food potential and global food production
Natural constraints to satisfying global food needs:
§ Climate, climate variability, and climate change
§ Desertification and flooding
§ Natural disasters
§ Soils, soil quality and threats to soils, edaphic and other abiotic constraints to production
§ Biotic constraints to production, pathogens, pests, and weeds in their effects on sustainable production
The sociological contexts of food production, access, quality, and consumption.
Nutrition, food quality and food safety.
Socio-political factors that impinge on the ability to satisfy global food needs:
§ Land, agricultural and food policy
§ International relations and trade
§ Access to food
§ Financial policy
§ Wars and ethnic unrest
Research policies and priorities to ensure food security in its various dimensions.