AI Bylines in Sports: An Experiment on Audience Perceptions of the Credibility and Comprehensibility of Sports News and Commentary

IF 2.5 1区文学 Q1 COMMUNICATION

Communication & Sport Pub Date : 2026-08-25 DOI:10.1177/21674795261480628

Claudia Kozman, Renita Coleman, Gregory Gondwe

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Abstract

This study uses an experiment to examine the effect of human and AI authorship on participants’ perceptions of the credibility and comprehensibility of sports articles. The study additionally measured differences in these evaluations when the article is a game/match report versus an analytical commentary. Participants ( N = 430) recruited from Prolific Academic were randomly assigned to one of four experimental conditions and exposed to four articles that were also randomized by order. The articles equally covered women and men’s football (soccer) and basketball in the UEFA and W/NBA leagues. The study found human-authored articles to be rated more credible than AI-authored ones, but no significant differences appeared in evaluations of comprehensibility between AI and human authors and between news reports and commentaries. Testing the moderating effects of sports fanship and attitudes towards AI on perceptions of credibility and comprehensibility did not produce any significance. This study makes an important contribution to credibility theory, showing that in today’s AI age, human expertise still matters.

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体育中的人工智能署名：受众对体育新闻评论可信度和可理解性感知的实验

本研究通过实验来检验人类和人工智能作者身份对参与者对体育文章可信度和可理解性的看法的影响。该研究还测量了当文章是一篇比赛/比赛报道与一篇分析性评论时，这些评价的差异。从《多产学术》杂志招募的参与者（N = 430）被随机分配到四种实验条件中的一种，并接触到四篇同样按顺序随机分配的文章。这些文章同样涵盖了欧足联和W/NBA联赛的女子和男子足球（足球）和篮球。研究发现，人类撰写的文章被评为比人工智能撰写的文章更可信，但人工智能和人类作者之间以及新闻报道和评论之间的可理解性评估没有显着差异。测试体育爱好者和对人工智能的态度对可信度和可理解性的看法的调节作用没有产生任何意义。这项研究对可信度理论做出了重要贡献，表明在今天的人工智能时代，人类的专业知识仍然很重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Communication & Sport Multiple-

CiteScore

7.00

自引率

11.10%

发文量