Otto Mäki, Eetu Marttila, Tuomo Häikiö, Daria Pritup, Kaisa Elovaara, Pasi Kivioja, Johanna K. Kaakinen
{"title":"Conspiracy Theory Endorsement Profiles: A Cluster Validation Study","authors":"Otto Mäki, Eetu Marttila, Tuomo Häikiö, Daria Pritup, Kaisa Elovaara, Pasi Kivioja, Johanna K. Kaakinen","doi":"10.1002/ejsp.70080","DOIUrl":null,"url":null,"abstract":"<p>A substantial body of research has investigated the determinants of conspiratorial beliefs, yet little is known about different conspiracy theory endorsement profiles. The present study used cluster analysis on a set of 52 conspiratorial statements tapping into six conspiracy theory types to identify and validate conspiracy theory endorsement clusters in a randomly drawn sample of the Finnish population (<i>N</i> = 1077). The cluster solution was then further validated in a social media-based convenience sample (<i>N</i> = 772). Four conspiracy theory endorsement clusters with distinct profiles were identified and validated across the samples. Participants who belonged to more conspiracy theory-endorsing clusters held more pseudoscientific beliefs and had lower political trust than participants in the less conspiracy theory-endorsing clusters. Mixed results were found concerning demographic differences. The results provide strong evidence for the existence of four conspiracy theory endorsement profiles and support the notion of a general conspiracy mindset.</p>","PeriodicalId":48377,"journal":{"name":"European Journal of Social Psychology","volume":"56 5","pages":"861-872"},"PeriodicalIF":2.7000,"publicationDate":"2026-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/ejsp.70080","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Social Psychology","FirstCategoryId":"102","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/ejsp.70080","RegionNum":2,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2026/4/21 0:00:00","PubModel":"Epub","JCR":"Q2","JCRName":"PSYCHOLOGY, SOCIAL","Score":null,"Total":0}
引用次数: 0
Abstract
A substantial body of research has investigated the determinants of conspiratorial beliefs, yet little is known about different conspiracy theory endorsement profiles. The present study used cluster analysis on a set of 52 conspiratorial statements tapping into six conspiracy theory types to identify and validate conspiracy theory endorsement clusters in a randomly drawn sample of the Finnish population (N = 1077). The cluster solution was then further validated in a social media-based convenience sample (N = 772). Four conspiracy theory endorsement clusters with distinct profiles were identified and validated across the samples. Participants who belonged to more conspiracy theory-endorsing clusters held more pseudoscientific beliefs and had lower political trust than participants in the less conspiracy theory-endorsing clusters. Mixed results were found concerning demographic differences. The results provide strong evidence for the existence of four conspiracy theory endorsement profiles and support the notion of a general conspiracy mindset.
期刊介绍:
Topics covered include, among others, intergroup relations, group processes, social cognition, attitudes, social influence and persuasion, self and identity, verbal and nonverbal communication, language and thought, affect and emotion, embodied and situated cognition and individual differences of social-psychological relevance. Together with original research articles, the European Journal of Social Psychology"s innovative and inclusive style is reflected in the variety of articles published: Research Article: Original articles that provide a significant contribution to the understanding of social phenomena, up to a maximum of 12,000 words in length.