Ethical implications of “tanmaxxing” promotion on social media

IF 3.5 4区医学 Q2 DERMATOLOGY

Clinics in dermatology Pub Date : 2026-09-01 Epub Date: 2026-08-07 DOI:10.1016/j.clindermatol.2026.08.001

Lauren Fleshner MSc, Charlotte Albright, Timothy Klufas MD, Jane M. Grant-Kels MD

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引用次数: 0

Abstract

“Tanmaxxing” is an emerging online trend that promotes intentional UV exposure with minimal sun protection to achieve a darker tan. This beauty trend encourages participants to become as tan or dark as possible. Although traditional tanning culture is well documented, newer platforms such as Instagram and TikTok enable promotional materials to reach larger, younger audiences. They have recently not only begun promoting avoidance of sunscreens but also endorse the use of tanning oils. Engagement-based algorithms boost provocative videos of creators promoting sun-seeking behaviors, such as indoor tanning. These videos typically minimize or omit the risks, whereas the creators financially benefit from the participation of impressionable audiences. We outline the ethical implications of leveraging social media algorithms to promote tanmaxxing, exploring autonomy and adolescent vulnerability, and propose solutions to better protect adolescents and young adults from the normalization of preventable harm.

查看原文本刊更多论文

社交媒体上“tanmaxxing”推广的伦理含义。

“晒日光浴”是一种新兴的网络趋势，提倡在最少的防晒措施下故意暴露在紫外线下，以达到更黑的肤色。这种美容潮流鼓励参与者尽可能地晒黑或变黑。虽然传统的晒黑文化有很好的记录，但Instagram®和TikTok®等较新的平台使宣传材料能够接触到更多的年轻受众。他们最近不仅开始提倡避免使用防晒霜，而且还支持使用晒黑油。基于参与的算法会促进创作者宣传寻求阳光行为（如室内晒黑）的挑衅性视频。这些视频通常将风险降到最低或忽略，而创作者则从易受影响的观众的参与中获得经济利益。我们概述了利用社交媒体算法促进tanmaxxing、探索自主性和青少年脆弱性的伦理意义，并提出了更好地保护青少年和年轻人免受可预防伤害正常化的解决方案。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Clinics in dermatology 医学-皮肤病学

CiteScore

4.60

自引率

7.40%

发文量

106

审稿时长

3 days

期刊介绍： Clinics in Dermatology brings you the most practical and comprehensive information on the treatment and care of skin disorders. Each issue features a Guest Editor and is devoted to a single timely topic relating to clinical dermatology. Clinics in Dermatology provides information that is... • Clinically oriented -- from evaluation to treatment, Clinics in Dermatology covers what is most relevant to you in your practice. • Authoritative -- world-renowned experts in the field assure the high-quality and currency of each issue by reporting on their areas of expertise. • Well-illustrated -- each issue is complete with photos, drawings and diagrams to illustrate points and demonstrate techniques.