Creative health assets in Staffordshire: Harnessing community power to tackle health inequalities.

Abstract

Aims: This report investigates the role of creative health assets in addressing health inequalities across Stoke-on-Trent and Staffordshire. The project aimed to map and align arts-based interventions delivered by voluntary, community, faith and social enterprise (VCFSE) organisations with public health priorities and to explore how these assets respond to hyperlocal needs and contribute to community health and wellbeing.

Methods: A scoping exercise was conducted from January to May 2024 as part of a Transdisciplinary Placement (TDP) within the National Institute for Health and Care Research (NIHR) School for Public Health Research (SPHR). The methodology included a literature and strategy review, analysis of public health data and two online engagement sessions with the NIHR SPHR's Public Health RESearch for Health (PHRESH) Public Advisory Committee (PAC). Through desk-based research and network engagement, over 100 creative health assets were identified, with Stoke Creates being a key partner and stakeholder.

Results: Findings revealed the prevalent but under-recognised and underutilised landscape of creative health assets, including arts organisations, charities and cultural networks. PAC members highlighted the benefits and barriers to engagement, including financial constraints, cultural competency gaps and limited visibility of opportunities. Strategic disconnects between cultural and public health policies were identified, alongside opportunities for future integration. Overall, these assets play a vital role in promoting mental and physical wellbeing, fostering social cohesion and addressing social determinants of health.

Conclusion: Creative health assets and arts-based interventions offer significant potential to reduce health inequalities and improve public health outcomes in Stoke-on-Trent and Staffordshire. Greater recognition, investment and strategic alignment are needed to embed creative public health approaches within local governance and health systems. Future work will focus on comprehensive asset mapping including associated health outcomes and impact, research on the role of heritage and green-blue infrastructure, and the development of a creative health network for the region.