“What's going to happen to the land and what are people going to live on?” Negotiating change and threats to dairy farmer identities and livelihoods in Aotearoa New Zealand

Abstract

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  The cultural narrative of New Zealand as a nation of farmers is being challenged.
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  Social representations and the status of dairy farming in New Zealand are shifting.
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  Dairy farming representations differ between farming and non-farming communities.
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  Farmers are navigating threats to their identity, landscapes and way of life.
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  There is a need for greater collective responsibility to promote the common good.