Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework

IF 8.8 1区管理学 Q1 BUSINESS

Journal of the Academy of Marketing Science Pub Date : 2026-07-24 DOI:10.1007/s11747-026-01179-9

Andreas B. Eisingerich, Deborah J. MacInnis, Barbara Duffek, Winze Tam

引用次数: 0

Abstract

The authors offer a systems-level, managerial and strategic framework that organizes cross-disciplinary evidence on how marketing has harmed consumers, and most importantly to offer thoughts on how marketing might instead make well-being a central component of value creation.

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认真对待市场营销在消费者福利中的作用：这是一个时间问题——PACT框架

作者提供了一个系统级、管理和战略框架，组织了关于营销如何伤害消费者的跨学科证据，最重要的是提供了关于营销如何将福祉作为价值创造的核心组成部分的想法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of the Academy of Marketing Science BUSINESS-

CiteScore

30.00

自引率

7.10%

发文量

期刊介绍： JAMS, also known as The Journal of the Academy of Marketing Science, plays a crucial role in bridging the gap between scholarly research and practical application in the realm of marketing. Its primary objective is to study and enhance marketing practices by publishing research-driven articles. When manuscripts are submitted to JAMS for publication, they are evaluated based on their potential to contribute to the advancement of marketing science and practice.