Beheshte Momeni, Rodrigo Rabetino, Marko Kohtamäki
{"title":"Understanding collaboration in servitization literature: A meta-synthesis of qualitative research","authors":"Beheshte Momeni, Rodrigo Rabetino, Marko Kohtamäki","doi":"10.1016/j.indmarman.2026.06.001","DOIUrl":null,"url":null,"abstract":"<div><div>This study investigates how multi-actor collaboration unfolds over time in servitization, where manufacturers increasingly rely on networks of customers, suppliers, and technology partners. Although significant research has examined collaboration in the context of servitization, we still know little about how multi-actor collaboration evolves in this context. Through a qualitative meta-synthesis study of 57 qualitative case studies, our analysis identifies preconditions and three phases – initiation, routinization, and learning and adaptation – each shaped by shifting structural, relational, and cognitive mechanisms. The study contributes by developing a process model of multi-actor collaboration in servitization, showing how mechanisms generate consequences that reshape collaboration over time. It further advances a temporal view of collaboration governance by explaining how structural, relational, and cognitive mechanisms are repeatedly recombined as actor roles, dependencies, and value logics change. For managers, the findings suggest the need to clarify roles, value-sharing agreements, data access, and governance arrangements as servitization networks expand and mature.</div></div>","PeriodicalId":51345,"journal":{"name":"Industrial Marketing Management","volume":"136 ","pages":"Pages 79-98"},"PeriodicalIF":7.3000,"publicationDate":"2026-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Industrial Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0019850126000933","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2026/6/16 0:00:00","PubModel":"Epub","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This study investigates how multi-actor collaboration unfolds over time in servitization, where manufacturers increasingly rely on networks of customers, suppliers, and technology partners. Although significant research has examined collaboration in the context of servitization, we still know little about how multi-actor collaboration evolves in this context. Through a qualitative meta-synthesis study of 57 qualitative case studies, our analysis identifies preconditions and three phases – initiation, routinization, and learning and adaptation – each shaped by shifting structural, relational, and cognitive mechanisms. The study contributes by developing a process model of multi-actor collaboration in servitization, showing how mechanisms generate consequences that reshape collaboration over time. It further advances a temporal view of collaboration governance by explaining how structural, relational, and cognitive mechanisms are repeatedly recombined as actor roles, dependencies, and value logics change. For managers, the findings suggest the need to clarify roles, value-sharing agreements, data access, and governance arrangements as servitization networks expand and mature.
期刊介绍:
Industrial Marketing Management delivers theoretical, empirical, and case-based research tailored to the requirements of marketing scholars and practitioners engaged in industrial and business-to-business markets. With an editorial review board comprising prominent international scholars and practitioners, the journal ensures a harmonious blend of theory and practical applications in all articles. Scholars from North America, Europe, Australia/New Zealand, Asia, and various global regions contribute the latest findings to enhance the effectiveness and efficiency of industrial markets. This holistic approach keeps readers informed with the most timely data and contemporary insights essential for informed marketing decisions and strategies in global industrial and business-to-business markets.