Marcos Aguiar, Oliver Schilke, Russell Dubner, Amanda B.M. Barros Ambrogini, Jeff Kiderman
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引用次数: 0
Abstract
Trust is vital for businesses, yet our empirical analysis of thousands of news articles and social media posts covering 177 publicly traded firms reveals that almost 30% grapple with trust crises, driven by factors like general or top management scandals and efficacy issues, among others. Our analysis shows a challenging recovery landscape, with only about 2% of companies experiencing immediate trust restoration. During crises, stakeholders shift their focus to how companies manage these challenges. Effective trust repair strategies require a blend of resilience and competence, which can significantly boost trust recovery. However, the path to rebuilding trust varies significantly depending on the nature of the trust breach and the company’s trust-recovery capabilities.
期刊介绍:
Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.