The AI intelligence playbook: Decoding GenAI capabilities for strategic advantage

IF 9.4 3区管理学 Q1 BUSINESS

Business Horizons Pub Date : 2026-07-01 Epub Date: 2025-08-28 DOI:10.1016/j.bushor.2025.08.004

Colin Campbell, Sean Sands, Lucas Whittaker, Alexis Mavrommatis

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引用次数: 0

Abstract

The rapid adoption of generative artificial intelligence (GenAI) across industries has created new opportunities for efficiency, creativity, and innovation. At the same time, it has introduced confusion about what GenAI is capable of, how it should be used, and where it fits within existing business structures. While GenAI is often treated as a singular capability, we argue that it is better understood as a collection of distinct intelligences that vary in maturity and application. Drawing on Gardner’s Multiple Intelligences Theory, this article introduces a taxonomy of GenAI intelligences and explores their relationship to current and emerging cases. Leveraging this taxonomy, we provide practical guidance to help businesses identify where GenAI can add value and where it remains limited. We propose that companies adopt an intelligence management approach that treats GenAI not as a generic tool but as a dynamic and evolving collaborator. By understanding the specific capabilities of different AI intelligences, business leaders can align GenAI adoption with strategic goals, clear communication, and competitive advantage.

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人工智能剧本：解码GenAI能力以获得战略优势

各行各业对生成式人工智能（GenAI）的快速采用为效率、创造力和创新创造了新的机会。同时，它也引入了关于GenAI的功能、应该如何使用以及它在现有业务结构中的位置的混淆。虽然GenAI通常被视为一种单一的能力，但我们认为它最好被理解为在成熟度和应用方面各不相同的不同智能的集合。根据加德纳的多元智能理论，本文介绍了GenAI智能的分类，并探讨了它们与当前和新兴案例的关系。利用这个分类法，我们提供了实用的指导，以帮助企业确定GenAI可以在哪里增加价值，在哪里仍然有限。我们建议公司采用一种智能管理方法，将GenAI视为一个动态的、不断发展的合作者，而不是一个通用的工具。通过了解不同人工智能的具体功能，企业领导者可以将GenAI的采用与战略目标、清晰的沟通和竞争优势结合起来。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Horizons BUSINESS-

CiteScore

17.70

自引率

5.40%

发文量

105

期刊介绍： Business Horizons, the bimonthly journal of the Kelley School of Business at Indiana University, is dedicated to publishing original articles that appeal to both business academics and practitioners. Our editorial focus is on covering a diverse array of topics within the broader field of business, with a particular emphasis on identifying critical business issues and proposing practical solutions. Our goal is to inspire readers to approach business practices from new and innovative perspectives. Business Horizons occupies a distinctive position among business publications by offering articles that strike a balance between academic rigor and practical relevance. As such, our articles are grounded in scholarly research yet presented in a clear and accessible format, making them relevant to a broad audience within the business community.