Co-Opetition in Crowdsourcing Challenges: Comment Network Dynamics and Relational Homophily Among Contestants in Crowdsourcing Challenge Communities

IF 4.9 1区 文学 Q1 COMMUNICATION
Yiqi Li, Peter Monge, Janet Fulk
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引用次数: 0

Abstract

Situated in a creative crowdsourcing challenge organizational community, this research examines how different types of homophily affect network formation among ideators, the challenge innovators. Longitudinal analysis of comment network events among ideators was conducted with relational event models. Status homophily was examined based on ideators’ self-reported public profiles. Findings show that ideators’ location by country significantly influences relational events, but occupational homophily did not. Value homophily was examined based on the content similarity of ideators’ idea submissions. Results indicate that ideator’s choices of platform content categories, those that are designed by the challenge management, significantly influenced ideators’ communication patterns. Specifically, long-term needs were a salient homophily factor among platform categories, whereas short-term needs were heterophilous factors. Finally, a multidimensional homophily measurement using latent class analysis on idea-category-submission patterns predicted the occurrences of communication relational events and achieved an improved model fit compared to modeling all platform categories together.
众包挑战中的合作竞争:众包挑战社区中参赛者的评论网络动态和关系同质性
本研究以一个创意众包挑战组织社区为背景,探讨不同类型的同质性如何影响创意者(挑战创新者)之间的网络形成。运用关系事件模型对评议网络事件进行纵向分析。地位同质性是根据参与者自我报告的公众形象来检验的。研究结果显示,思想者所在国家对相关事件有显著影响,但职业同质性对相关事件没有显著影响。价值同质性是基于创意者提交的创意内容相似度来检验的。结果表明,创意者对挑战管理设计的平台内容类别的选择显著影响了创意者的沟通模式。具体而言,长期需求是平台类别中显著的同质性因素,而短期需求是异源性因素。最后,使用概念-类别-提交模式的潜在类分析的多维同质性测量预测了通信关系事件的发生,并且与将所有平台类别一起建模相比,实现了改进的模型拟合。
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来源期刊
Communication Research
Communication Research COMMUNICATION-
CiteScore
17.10
自引率
0.00%
发文量
20
期刊介绍: Empirical research in communication began in the 20th century, and there are more researchers pursuing answers to communication questions today than at any other time. The editorial goal of Communication Research is to offer a special opportunity for reflection and change in the new millennium. To qualify for publication, research should, first, be explicitly tied to some form of communication; second, be theoretically driven with results that inform theory; third, use the most rigorous empirical methods; and fourth, be directly linked to the most important problems and issues facing humankind. Critieria do not privilege any particular context; indeed, we believe that the key problems facing humankind occur in close relationships, groups, organiations, and cultures.
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