{"title":"Co-Opetition in Crowdsourcing Challenges: Comment Network Dynamics and Relational Homophily Among Contestants in Crowdsourcing Challenge Communities","authors":"Yiqi Li, Peter Monge, Janet Fulk","doi":"10.1177/00936502261458941","DOIUrl":null,"url":null,"abstract":"Situated in a creative crowdsourcing challenge organizational community, this research examines how different types of homophily affect network formation among ideators, the challenge innovators. Longitudinal analysis of comment network events among ideators was conducted with relational event models. <jats:italic toggle=\"yes\">Status homophily</jats:italic> was examined based on ideators’ self-reported public profiles. Findings show that ideators’ location by country significantly influences relational events, but occupational homophily did not. <jats:italic toggle=\"yes\">Value homophily</jats:italic> was examined based on the content similarity of ideators’ idea submissions. Results indicate that ideator’s choices of platform content categories, those that are designed by the challenge management, significantly influenced ideators’ communication patterns. Specifically, long-term needs were a salient homophily factor among platform categories, whereas short-term needs were heterophilous factors. Finally, a multidimensional homophily measurement using latent class analysis on idea-category-submission patterns predicted the occurrences of communication relational events and achieved an improved model fit compared to modeling all platform categories together.","PeriodicalId":48323,"journal":{"name":"Communication Research","volume":"8 1","pages":""},"PeriodicalIF":4.9000,"publicationDate":"2026-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Communication Research","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/00936502261458941","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Situated in a creative crowdsourcing challenge organizational community, this research examines how different types of homophily affect network formation among ideators, the challenge innovators. Longitudinal analysis of comment network events among ideators was conducted with relational event models. Status homophily was examined based on ideators’ self-reported public profiles. Findings show that ideators’ location by country significantly influences relational events, but occupational homophily did not. Value homophily was examined based on the content similarity of ideators’ idea submissions. Results indicate that ideator’s choices of platform content categories, those that are designed by the challenge management, significantly influenced ideators’ communication patterns. Specifically, long-term needs were a salient homophily factor among platform categories, whereas short-term needs were heterophilous factors. Finally, a multidimensional homophily measurement using latent class analysis on idea-category-submission patterns predicted the occurrences of communication relational events and achieved an improved model fit compared to modeling all platform categories together.
期刊介绍:
Empirical research in communication began in the 20th century, and there are more researchers pursuing answers to communication questions today than at any other time. The editorial goal of Communication Research is to offer a special opportunity for reflection and change in the new millennium. To qualify for publication, research should, first, be explicitly tied to some form of communication; second, be theoretically driven with results that inform theory; third, use the most rigorous empirical methods; and fourth, be directly linked to the most important problems and issues facing humankind. Critieria do not privilege any particular context; indeed, we believe that the key problems facing humankind occur in close relationships, groups, organiations, and cultures.