{"title":"Performing Identity: Repetition, Emoji, and Candidate Indicators of Amplified Visibility in Jordanian–Palestinian Facebook Discourse","authors":"Alaeddin A. Banikalef, Mohammad Issa Mehawesh","doi":"10.1177/20563051261454774","DOIUrl":null,"url":null,"abstract":"This study examines how Arabic Facebook comments shape political tensions between Jordanians and Palestinians. The corpus contains 800 public comments collected from public Facebook pages focused on Jordanian–Palestinian affairs between January and July 2025. Methods combine immersive digital ethnography with systematic netnographic coding and a reproducible coordination–detection protocol applied at three scales: micro (linguistic strategies), meso (semiotic affordances), and macro (temporal and network patterns). The results show that dialectal markers, religious formulae, emojis, short slogans, and threaded replies interact to produce strong identity signaling and affective circulation. A subset of items displays heuristic markers associated with amplified visibility, such as exact-text repetition, clustered timestamps, repeated links, and low-engagement account profiles. These markers are presented as candidate indicators of amplification, not as proof of centralized orchestration. This study provides open detection scripts and appendix materials for human adjudication and follow-up network analyses. Findings point to low-cost interventions, such as prompts before verbatim reposting and triage workflows for flagged clusters, and to the need for cross-platform tracing and bot analyses to confirm provenance.","PeriodicalId":47920,"journal":{"name":"Social Media + Society","volume":"14 1","pages":""},"PeriodicalIF":5.8000,"publicationDate":"2026-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Media + Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/20563051261454774","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This study examines how Arabic Facebook comments shape political tensions between Jordanians and Palestinians. The corpus contains 800 public comments collected from public Facebook pages focused on Jordanian–Palestinian affairs between January and July 2025. Methods combine immersive digital ethnography with systematic netnographic coding and a reproducible coordination–detection protocol applied at three scales: micro (linguistic strategies), meso (semiotic affordances), and macro (temporal and network patterns). The results show that dialectal markers, religious formulae, emojis, short slogans, and threaded replies interact to produce strong identity signaling and affective circulation. A subset of items displays heuristic markers associated with amplified visibility, such as exact-text repetition, clustered timestamps, repeated links, and low-engagement account profiles. These markers are presented as candidate indicators of amplification, not as proof of centralized orchestration. This study provides open detection scripts and appendix materials for human adjudication and follow-up network analyses. Findings point to low-cost interventions, such as prompts before verbatim reposting and triage workflows for flagged clusters, and to the need for cross-platform tracing and bot analyses to confirm provenance.
期刊介绍:
Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.