{"title":"Comedy as a Trojan horse for cultural-ideological pedagogy: The sitcom Las Fierbinți as hegemonic discourse in Romania","authors":"Aurelian Giugăl, Alexandru Gavriș, Romina Surugiu","doi":"10.1177/17496020261450007","DOIUrl":null,"url":null,"abstract":"The popular Romanian sitcom <jats:italic toggle=\"yes\">Las Fierbinți</jats:italic> serves as a cultural-ideological pedagogical instrument propagating urban middle-class and neoliberal values. The show ridicules semi-rural inhabitants, portraying them negatively and implying their inability to adapt to modern society. Multimodal critical discourse analysis reveals the sitcom’s national-pedagogical objectives, which it pursues through promoting several key themes. The show explicitly supports national public policies, positioning them as triumphs over rural ignorance and scepticism. It also espouses cultural progressivism, while reinforcing neoliberal individualism by attributing economic stagnation to individual moral failure and a supposedly weak work ethic, imposing its ideas towards a form of cultural hegemony.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"4 1","pages":""},"PeriodicalIF":0.9000,"publicationDate":"2026-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Critical Studies in Television","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/17496020261450007","RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"FILM, RADIO, TELEVISION","Score":null,"Total":0}
引用次数: 0
Abstract
The popular Romanian sitcom Las Fierbinți serves as a cultural-ideological pedagogical instrument propagating urban middle-class and neoliberal values. The show ridicules semi-rural inhabitants, portraying them negatively and implying their inability to adapt to modern society. Multimodal critical discourse analysis reveals the sitcom’s national-pedagogical objectives, which it pursues through promoting several key themes. The show explicitly supports national public policies, positioning them as triumphs over rural ignorance and scepticism. It also espouses cultural progressivism, while reinforcing neoliberal individualism by attributing economic stagnation to individual moral failure and a supposedly weak work ethic, imposing its ideas towards a form of cultural hegemony.
期刊介绍:
Critical Studies in Television publishes articles that draw together divergent disciplines and different ways of thinking, to promote and advance television as a distinct academic discipline. It welcomes contributions on any aspect of television—production studies and institutional histories, audience and reception studies, theoretical approaches, conceptual paradigms and pedagogical questions. It continues to invite analyses of the compositional principles and aesthetics of texts, as well as contextual matters relating to both contemporary and past productions. CST also features book reviews, dossiers and debates. The journal is scholarly but accessible, dedicated to generating new knowledge and fostering a dynamic intellectual platform for television studies.