[Media coverage of doping: subjective perceptions, evaluations, and perceived effects among elite athletes].

Abstract

Introduction: Media coverage of doping almost always focuses solely on athletes. But do they even read reports on doping? How do athletes evaluate doping coverage? And what impact can doping reports have on elite athletes?

Method: In 2025, a quantitative online survey was conducted among German national team athletes. Using descriptive and inferential statistics, 349 questionnaires were analyzed.

Results: Of the athletes, 85% read doping reports to learn how a doping case arises and how the media handles it. Of the respondents, 62% are pleased when doping offenders are caught and subsequently exposed through media coverage. Disappointment sets in for 60% because doping reports can damage the image of their own sport, and 38% of athletes expressed frustration with the media's tendency to almost exclusively criticize athletes but not other groups who share responsibility for doping. Approximately 15% of respondents believe doping reports can influence mental or physical performance, with some respondents suggesting increased training intensity and greater motivation in competition, while others suspect reduced training and demotivation in competition. The variables of age and gender do not play a role in the response patterns.

Discussion: The majority of athletes follow doping reports primarily out of a need for information and support the media's role in providing normative criticism and control. While doping reports are perceived as damaging to the image of their own sport, the media's educational efforts and the exposure of doping offenders are also seen as an important contribution to maintaining fair competition in sports.