BYJU’S – The Indian edtech giant under dark skies: Can they survive?

Abstract

This case is about BYJU’S, an edtech corporation in India, and discusses its difficulties in balancing business progress and ethical responsibilities. BYJU’S captures a large share of the edtech sector by utilising advanced tools and constant marketing strategies. They allocate an extensive budget for marketing. The case discusses recent concerns regarding its level of transparency, treatment of employees, and corporate governance structure. The case highlights the difficulty of maintaining a balance between the craving for rapid growth and adhering to ethical standards. When students are thinking about a company’s ethical issues, they should consider how these issues could impact the company’s reputation, trustworthiness, and overall ability to operate. It is valuable to consider ethical decisions in a fast-paced business environment. This case provides an opportunity to explore how the industry perceives ethical challenges, and students will examine the ethical dilemmas faced by BYJU’S to develop strategies for the company to maintain a balance between morality and growth in market dominance. Furthermore, it allows students to explore BYJU’S market share, competition, and growth path. Students are being encouraged to seek answers that strike a balance between moral decisions and sustainable development. This is not just a theoretical exercise; the students have to come up with creative solutions to problems that businesses face.