Empirical study on the determinants of Muslim tourists’ visit to Japan: do Muslim–friendly facilities and culture matter?

IF 4.9 Q2 BUSINESS

Journal of Islamic Marketing Pub Date : 2025-01-02 DOI:10.1108/jima-07-2022-0188

Yessi Rahmawati, Usman Mu’azu Alhassan, Al Ma’rifatul A’la, Luthfi Nur Rosyidi

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引用次数: 5

Abstract

Purpose This study empirically assessed the determinants of halal tourism to Japan while focusing on Muslim-friendly facilities and Japanese cultural sites. Design/methodology/approach The study uses data from 2013 to 2018 and the Spatial Econometrics–Random Effect estimation technique, which allows for controlling for regional dependency. Furthermore, it extends the traditional Gunn and Tripartite Model which describes tourism attractiveness by considering the influence of historical sites on inbound tourism alongside regional gross domestic product (RGDP) and infrastructural availability. Findings The findings of the study reveal the existence of spatial autocorrelation among the prefectures in Japan in attracting tourists. The empirical results show that the availability of Mosques or prayer rooms positively influences Muslim tourists inflow in Japan. However, we find no significant impact of halal restaurants on tourism demand. Furthermore, our findings confirm the effectiveness of the components of the Tripartite and Urban Tourism Attractiveness models. Specifically, we find that historical sites and regional GDP significantly influence Muslim tourists visit to Japan. Originality/value Our study makes novel contributions to the literature on halal tourism. To the best of our knowledge, this is the first study to apply the spatial econometric technique to study the determinants of tourism demand. The application of spatial econometrics allows us to provide evidence of regional dependence in formulating policies that affect tourism. Secondly, we offer a unique augmentation of Gunn’s tripartite model by including the effect of Muslim-friendly facilities as determinants of tourism demand. Lastly, this is the first study to offer insight on halal tourism in Japan by studying all the Japanese prefectures at the macro-level. Previous studies only consider small samples of tourists in specific prefectures, raising concerns about their external validity.

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穆斯林游客赴日旅游决定因素的实证研究：对穆斯林友好的设施和文化重要吗？

本研究实证评估清真旅游到日本的决定因素，同时重点关注穆斯林友好的设施和日本文化遗址。该研究使用了2013年至2018年的数据和空间计量经济学随机效应估计技术，该技术允许控制区域依赖性。此外，它扩展了传统的Gunn和Tripartite模型，该模型通过考虑历史遗迹对入境旅游的影响以及区域国内生产总值（RGDP）和基础设施可用性来描述旅游吸引力。研究结果表明，日本各县在吸引游客方面存在空间自相关。实证结果表明，清真寺或祈祷室的可用性对日本穆斯林游客流入有积极影响。然而，我们没有发现清真餐厅对旅游需求的显著影响。此外，我们的研究结果证实了三方和城市旅游吸引力模型组成部分的有效性。具体而言，我们发现历史遗迹和地区GDP显著影响穆斯林游客访日。我们的研究对清真旅游的文献做出了新的贡献。据我们所知，这是第一个应用空间计量经济学技术来研究旅游需求决定因素的研究。空间计量经济学的应用使我们能够在制定影响旅游业的政策时提供区域依赖性的证据。其次，我们通过将穆斯林友好设施的影响作为旅游需求的决定因素，对Gunn的三方模型进行了独特的扩展。最后，这是第一个通过在宏观层面上研究日本所有县来深入了解日本清真旅游的研究。以前的研究只考虑了特定县的小样本游客，引起了对其外部有效性的担忧。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Islamic Marketing BUSINESS-

CiteScore

8.40

自引率

28.10%

发文量

期刊介绍： Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.