Eunchae Jang, Mengqi Liao, Chris Skurka, Homero Gil de Zúñiga
{"title":"Mitigating the News-Finds-Me Perception: Evaluating the intended (and unintended) effects of educational warnings on political learning","authors":"Eunchae Jang, Mengqi Liao, Chris Skurka, Homero Gil de Zúñiga","doi":"10.1177/14614448261438455","DOIUrl":null,"url":null,"abstract":"Social media foster a News-Finds-Me perception (NFM), whereby individuals believe important news will “find them” without actively seeking it. Although the negative consequences of NFM are well-documented, strategies to mitigate NFM’s effects remain unexplored. In a pre-registered 3 (educational warning: general vs. personalized vs. control) ✕ 2 (NFM level: low vs. high) between-subjects experiment ( <jats:italic toggle=\"yes\">N</jats:italic> = 405), we test whether general educational warnings (forewarning individuals about NFM and its detrimental outcomes) and personalized warnings (targeting specific NFM groups) affect political news learning and NFM reliance. Low-NFM participants exhibited greater political learning from news stories and greater intention to reduce NFM than high-NFM participants. Neither warning reduced these gaps. However, a personalized warning (vs. general) elicited stronger defensive reactions among high-NFM participants, which in turn negatively predicted political learning and intention to reduce NFM. These findings underscore the need to thoughtfully develop intervention strategies that avoid triggering unintended reactions among high-NFM individuals.","PeriodicalId":19149,"journal":{"name":"New Media & Society","volume":"6 1","pages":""},"PeriodicalIF":4.3000,"publicationDate":"2026-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"New Media & Society","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1177/14614448261438455","RegionNum":1,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Social media foster a News-Finds-Me perception (NFM), whereby individuals believe important news will “find them” without actively seeking it. Although the negative consequences of NFM are well-documented, strategies to mitigate NFM’s effects remain unexplored. In a pre-registered 3 (educational warning: general vs. personalized vs. control) ✕ 2 (NFM level: low vs. high) between-subjects experiment ( N = 405), we test whether general educational warnings (forewarning individuals about NFM and its detrimental outcomes) and personalized warnings (targeting specific NFM groups) affect political news learning and NFM reliance. Low-NFM participants exhibited greater political learning from news stories and greater intention to reduce NFM than high-NFM participants. Neither warning reduced these gaps. However, a personalized warning (vs. general) elicited stronger defensive reactions among high-NFM participants, which in turn negatively predicted political learning and intention to reduce NFM. These findings underscore the need to thoughtfully develop intervention strategies that avoid triggering unintended reactions among high-NFM individuals.
期刊介绍:
New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.