Impatience for negative experiences

IF 6.9 2区管理学 Q2 BUSINESS

Journal of Consumer Psychology Pub Date : 2026-04-16 Epub Date: 2025-12-22 DOI:10.1002/jcpy.70017

David J. Hardisty

引用次数: 0

Abstract

Conceptualizing impatience as an emotion, and patience as the regulation of that emotion, offers new insights and opportunities for the study of consumer behavior. While this framework has primarily been applied to impatience for positive events, many real-life events of interest involve decisions about negative or mixed-valence events. In this commentary, I explore how impatience and patience play out in these situations, explaining a set of previously disconnected “anomalies” in the literature on intertemporal choice, yielding fresh insights and applications in consumer psychology. Finally, I explore when and how people may want to cultivate (rather than regulate) impatience for gains and losses.

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对负面经历缺乏耐心

将不耐烦作为一种情绪，而耐心作为对这种情绪的调节，为研究消费者行为提供了新的见解和机会。虽然这个框架主要应用于对积极事件的不耐烦，但许多现实生活中的兴趣事件涉及对消极或混合价事件的决策。在这篇评论中，我探讨了不耐烦和耐心在这些情况下是如何发挥作用的，解释了一系列先前在跨期选择文献中不相关的“异常”，在消费者心理学中产生了新的见解和应用。最后，我探讨了人们何时以及如何培养（而不是规范）对得失的不耐烦。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Consumer Psychology Multiple-

CiteScore

8.40

自引率

14.60%

发文量

期刊介绍： The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.