The Art of Crafting an Enticing Opening Gambit

IF 6.3 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Information Systems Journal Pub Date : 2026-04-15 Epub Date: 2026-02-02 DOI:10.1111/isj.70033
Robert M. Davison
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A gambit could pose a problem, identify an apparent contradiction that the author plans to explore, ask a question, or speculate about the future. Some of these genres are more creative: they seem designed to jolt the reader out of the customary comfort zone and into a new realm where a more sophisticated understanding of a situation can be gleaned. Opening gambits thus have, at least potentially, immense epistemic power, but quite what the impact of that application of power will be is never entirely certain. Indeed, different readers may interpret your opening sentence(s) in very different ways. Thus, you may capture the imagination of some readers who instantly want to know more. However, you may simultaneously annoy other readers irredeemably, for instance, if they find your style rebarbative, and still others may wander in a limbo between ‘Ah, that's an intriguing idea but, …’, ‘Hmm, who cares’ and ‘No, I don't think so’.</p><p>Since the very first readers of a paper are the editors and reviewers, if they are unimpressed by your opening gambit, they may request or insist that you change it. As Gerhard Schwabe relates,<sup>1</sup> ‘The most difficult genre for me has been curious or provocative questions. Although I liked them, none of them survived the reviewing. … The reviewers asked me to adhere to the norms of scientific writing’. 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引用次数: 0

Abstract

Although its origins lie in the Italian verb gambetto (to trip someone up) and its more common usage in chess refers to making a sacrifice in order to gain an advantage, the metaphorical use of gambit, specifically an opening gambit, refers to the opening sentences of a document, and perhaps also the title, which are intended to ‘hook’ the reader. Such hooking is important because it provides the author with the opportunity to engage the audience. I hope that my opening sentence has similarly hooked your attention!

The range of genres of such gambits is broad, varying from the trivial or mundane (‘previous research has shown that’) through the descriptive (‘in this paper, we …’), to the bibliographical (‘over the last twenty years, huge volumes of research have been published on …’). A gambit could pose a problem, identify an apparent contradiction that the author plans to explore, ask a question, or speculate about the future. Some of these genres are more creative: they seem designed to jolt the reader out of the customary comfort zone and into a new realm where a more sophisticated understanding of a situation can be gleaned. Opening gambits thus have, at least potentially, immense epistemic power, but quite what the impact of that application of power will be is never entirely certain. Indeed, different readers may interpret your opening sentence(s) in very different ways. Thus, you may capture the imagination of some readers who instantly want to know more. However, you may simultaneously annoy other readers irredeemably, for instance, if they find your style rebarbative, and still others may wander in a limbo between ‘Ah, that's an intriguing idea but, …’, ‘Hmm, who cares’ and ‘No, I don't think so’.

Since the very first readers of a paper are the editors and reviewers, if they are unimpressed by your opening gambit, they may request or insist that you change it. As Gerhard Schwabe relates,1 ‘The most difficult genre for me has been curious or provocative questions. Although I liked them, none of them survived the reviewing. … The reviewers asked me to adhere to the norms of scientific writing’. Thus, the open-mindedness of editors and reviewers, and perhaps the cultural values of the journal, also determine the extent to which opening gambits can transcend the mundane, or the putative norms of ‘scientific writing’, whatever that is.

I suggest that creating the opening gambit, and getting it just right so that it entices but does not alienate, is very much an art. In an earlier editorial (Davison 2023), I examined a similar art, that of title crafting, and have also alluded to it in editorials on iconoclasm (Davison 2020), and storytelling (Davison 2016), among others. As Schwabe et al. (2019) observe in an editorial to introduce a special issue of this journal on storytelling, ‘stories can be used to connect people, persuade and inform them’. I suggest that the effectiveness of stories in achieving these outcomes will be enhanced if the opening gambits are themselves persuasive, even alluring. Opening gambits occupy a precise niche in the story: they follow the title and abstract, yet come before a formal problem statement or research questions, before the literature review. Ideally, in my view, the opening gambit in some way expands on the title but does not require references. It provides a unique opportunity for the author to make a personal observation about the phenomenon that will be the focus of the paper. As Gerhard Schwabe notes (above), it may encompass a provocative question, but authors must couch their text in a way that is as accessible as possible to the likely reader and so contain the most essential motivational statement for why the author is here, writing these words, and why the reader should care to read any more.

As an editor, I cherish compulsive opening gambits: I sense their epistemic authority, their persuasive power. Correspondingly, as an author, I take a lot of care when writing opening gambits because I imbue in them the alembicated spirit of the message that I am preparing to write. I hope that people will be inspired by what I write; inspired to do something differently; inspired to reconsider their values; inspired to imagine a different way of being. The opening gambit functions as a door that the author opens to the reader, inviting entrance and engagement.

Although I have referred to genres, illustrating what I mean by an intriguing, challenging or tedious opening gambit is achieved more effectively with examples. In the case of those that I find highly effective, it is safe to cite published papers. In the case of those that I find utterly ineffective, ridiculous, meretricious or inane, it is rather more difficult since I don't want to besmirch the reputation of published authors by lambasting their writing in this way, while rejected papers cannot be cited at all. I cite a few in Table 1 below that I found to be more persuasive to me personally, but I must emphasise that these are very much personal examples and it is entirely reasonable that your perception may be entirely different. I provide a short rationale for including each item on this list.

To conclude, I encourage readers to consider carefully how they may most effectively deploy an opening gambit in their writing that will enhance the likelihood that their ideas will hook the reader and so that their paper will be read. Although some reviewers may seem to be in awe of the norms of scientific writing, which apparently preclude the more inventive opening gambits, I suggest that a more creative approach is probably more effective and I certainly welcome it at the ISJ.

制作诱人开局的艺术
虽然它起源于意大利语动词gambetto(绊倒某人),在国际象棋中更常见的用法是指为了获得优势而做出牺牲,但gambit的隐喻用法,特别是开头的gambit,指的是文件的开头句子,也可能是标题,旨在“吸引”读者。这种吸引很重要,因为它为作者提供了吸引读者的机会。我希望我的开场白同样能吸引你的注意力!这类开头的类型范围很广,从琐碎的或平凡的(“以前的研究表明”)到描述性的(“在这篇论文中,我们……”),再到参考书目性的(“在过去的二十年里,关于……的大量研究已经发表”)。一个策略可以提出一个问题,确定一个明显的矛盾,作者计划探索,提出一个问题,或推测未来。其中一些体裁更具创造性:它们似乎旨在将读者从习惯的舒适区中拉出来,进入一个新的领域,在那里可以收集到对情况更复杂的理解。因此,开局至少潜在地具有巨大的认知力量,但这种力量的应用将产生什么样的影响,从来都不是完全确定的。事实上,不同的读者可能会用不同的方式来解释你的开场白。因此,你可能会抓住一些读者的想象力,他们立即想知道更多。然而,你可能同时不可挽回地惹恼了其他读者,例如,如果他们觉得你的风格令人反感,还有一些人可能会在“啊,这是个有趣的想法,但是……”、“嗯,谁在乎”和“不,我不这么认为”之间徘徊。由于一篇论文的第一批读者是编辑和审稿人,如果他们对你的开头不满意,他们可能会要求或坚持你修改它。正如格哈德•施瓦贝所说:“对我来说,最难回答的问题是好奇或挑衅的问题。虽然我很喜欢它们,但它们都没有通过审查。……审稿人要求我遵守科学写作的规范。”因此,编辑和审稿人的开放思想,也许还有期刊的文化价值,也决定了开题能在多大程度上超越世俗,或者超越“科学写作”的假定规范,不管那是什么。我认为创造开局策略,并将其把握得恰到好处,使其具有诱惑性但不会疏远玩家,这在很大程度上是一门艺术。在早期的一篇社论(Davison 2023)中,我研究了一种类似的艺术,即标题制作,并在关于偶像破坏(Davison 2020)和讲故事(Davison 2016)等的社论中提到了它。正如Schwabe等人(2019)在一篇介绍本杂志关于讲故事的特刊的社论中所观察到的那样,“故事可以用来连接人们,说服他们并告知他们”。我认为,如果故事的开场白本身具有说服力,甚至具有吸引力,那么故事在实现这些结果方面的有效性将得到提高。开头的开场白在故事中占据了一个精确的位置:它们紧随标题和摘要,但在正式的问题陈述或研究问题之前,在文献综述之前。在我看来,理想情况下,开头的开场白在某种程度上扩展了标题,但不需要引用。它为作者提供了一个独特的机会来对这一现象进行个人观察,这将是本文的重点。正如格哈德·施瓦贝(Gerhard Schwabe)所指出的(上文),它可能包含一个挑衅的问题,但作者必须以一种尽可能让可能的读者理解的方式来表达他们的文本,因此包含了作者为什么在这里,为什么写这些话,以及为什么读者应该关心继续阅读的最基本的动机陈述。作为一名编辑,我很珍惜那些引人入胜的开场白:我能感受到它们在认知上的权威,它们的说服力。相应地,作为一名作家,我在写开场白时也会非常小心,因为我要把我准备写的信息的详尽精神注入其中。我希望人们能从我写的东西中得到启发;受到启发去做一些不同的事情;启发他们重新考虑自己的价值观;被启发去想象一种不同的存在方式。开篇策略就像是作者向读者打开的一扇门,邀请读者进入并参与进来。尽管我已经提到了类型,但我认为有趣、具有挑战性或乏味的开局策略更有效地体现了我的意思。在我认为非常有效的情况下,引用已发表的论文是安全的。对于那些我认为完全无效的、荒谬的、浮夸的或空洞的文章,我就比较困难了,因为我不想以这种方式痛斥已发表的作者的作品,从而玷污他们的声誉,而被拒绝的论文根本就不能被引用。 我在下面的表1中引用了一些我觉得对我个人更有说服力的例子,但我必须强调,这些都是非常个人的例子,你的看法可能完全不同是完全合理的。我提供了一个简短的理由,包括在这个列表中的每一个项目。总之,我鼓励读者仔细考虑如何在写作中最有效地使用开场白,以提高他们的想法吸引读者的可能性,从而使他们的论文被阅读。尽管一些审稿人似乎对科学写作的规范感到敬畏,这显然排除了更有创造性的开场白,但我认为更有创造性的方法可能更有效,我当然欢迎它在ISJ。
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来源期刊
Information Systems Journal
Information Systems Journal INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
14.60
自引率
7.80%
发文量
44
期刊介绍: The Information Systems Journal (ISJ) is an international journal promoting the study of, and interest in, information systems. Articles are welcome on research, practice, experience, current issues and debates. The ISJ encourages submissions that reflect the wide and interdisciplinary nature of the subject and articles that integrate technological disciplines with social, contextual and management issues, based on research using appropriate research methods.The ISJ has particularly built its reputation by publishing qualitative research and it continues to welcome such papers. Quantitative research papers are also welcome but they need to emphasise the context of the research and the theoretical and practical implications of their findings.The ISJ does not publish purely technical papers.
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