{"title":"Physicians' attitudes toward artificial intelligence and ChatGPT: a cross-sectional study.","authors":"Nurperihan Tosun, Mustafa Tosun, Abdulkadir Güner","doi":"10.1108/JHOM-12-2025-0889","DOIUrl":null,"url":null,"abstract":"<p><strong>Purpose: </strong>The increasing use of artificial intelligence (AI) and large language models such as ChatGPT in healthcare has highlighted the need to understand physicians' perceptions and readiness for clinical adoption.</p><p><strong>Design/methodology/approach: </strong>This cross-sectional study included 328 physicians. Data were collected through face-to-face surveys incorporating sociodemographic items, AI/ChatGPT knowledge and interaction questions, and two validated instruments (MAIRS and TAME-ChatGPT). Descriptive statistics, correlations, and simple linear regression were used to identify predictors of ChatGPT acceptance.</p><p><strong>Findings: </strong>Physicians demonstrated moderate awareness of AI, while nearly half lacked knowledge about ChatGPT. Among AI readiness dimensions, MAIRS-Ability was the strongest positive predictor of ChatGPT acceptance (β = 0.315, p < 0.001). Vision (β = 0.180, p = 0.001) and Ethics (β = 0.143, p = 0.010) also showed significant positive effects, whereas Cognition was not significant. Among sociodemographic variables, duration of medical practice (β = -0.295, p < 0.001) and marital status (β = -0.117, p = 0.035) negatively predicted ChatGPT acceptance. Knowledge about AI use in healthcare demonstrated the strongest positive association overall (β = 0.396, p < 0.001).</p><p><strong>Originality/value: </strong>Physicians exhibit cautious but growing interest in ChatGPT. AI competence, ethical sensitivity, and demographic factors significantly shape acceptance. Structured AI training and clear ethical guidelines are essential to support safe and effective integration of generative AI tools into clinical practice.</p>","PeriodicalId":47447,"journal":{"name":"Journal of Health Organization and Management","volume":" ","pages":"1-15"},"PeriodicalIF":2.4000,"publicationDate":"2026-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Health Organization and Management","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1108/JHOM-12-2025-0889","RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HEALTH POLICY & SERVICES","Score":null,"Total":0}
引用次数: 0
Abstract
Purpose: The increasing use of artificial intelligence (AI) and large language models such as ChatGPT in healthcare has highlighted the need to understand physicians' perceptions and readiness for clinical adoption.
Design/methodology/approach: This cross-sectional study included 328 physicians. Data were collected through face-to-face surveys incorporating sociodemographic items, AI/ChatGPT knowledge and interaction questions, and two validated instruments (MAIRS and TAME-ChatGPT). Descriptive statistics, correlations, and simple linear regression were used to identify predictors of ChatGPT acceptance.
Findings: Physicians demonstrated moderate awareness of AI, while nearly half lacked knowledge about ChatGPT. Among AI readiness dimensions, MAIRS-Ability was the strongest positive predictor of ChatGPT acceptance (β = 0.315, p < 0.001). Vision (β = 0.180, p = 0.001) and Ethics (β = 0.143, p = 0.010) also showed significant positive effects, whereas Cognition was not significant. Among sociodemographic variables, duration of medical practice (β = -0.295, p < 0.001) and marital status (β = -0.117, p = 0.035) negatively predicted ChatGPT acceptance. Knowledge about AI use in healthcare demonstrated the strongest positive association overall (β = 0.396, p < 0.001).
Originality/value: Physicians exhibit cautious but growing interest in ChatGPT. AI competence, ethical sensitivity, and demographic factors significantly shape acceptance. Structured AI training and clear ethical guidelines are essential to support safe and effective integration of generative AI tools into clinical practice.
期刊介绍:
■International health and international organizations ■Organisational behaviour, governance, management and leadership ■The inter-relationship of health and public sector services ■Theories and practices of management and leadership in health and related organizations ■Emotion in health care organizations ■Management education and training ■Industrial relations and human resource theory and management. As the demands on the health care industry both polarize and intensify, effective management of financial and human resources, the restructuring of organizations and the handling of market forces are increasingly important areas for the industry to address.