From optimization to disruption: The role of AI-driven innovation in shaping firms’ market competitiveness

IF 3.9 3区管理学 Q2 BUSINESS

Journal of Engineering and Technology Management Pub Date : 2026-04-01 Epub Date: 2026-04-11 DOI:10.1016/j.jengtecman.2026.101962

Jiawei Xu , Baofeng Zhang , Haohui Li , Jianjun Lu , Yubing Yu

引用次数: 0

Abstract

Firms increasingly invest in artificial intelligence(AI) to enhance market adaptability. Although prior research reveals AI’s optimization potential, whether AI-driven innovation generates disruption remains unclear. This study examines the mechanisms linking AI-driven innovation to market competitiveness. The regression results indicate that AI-driven radical innovation exerts a stronger effect than incremental innovation, highlighting a shift in the role of AI from optimization toward disruption. AI-driven innovation demonstrates stronger effects in concentrated, non–technology-intensive industries and operates through positive media attention, alleviated financial constraints, and reduced cost stickiness. Our findings imply that managers should balance AI-driven radical and incremental innovation portfolios with industry context.

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从优化到颠覆：人工智能驱动的创新在塑造企业市场竞争力中的作用

企业越来越多地投资于人工智能（AI），以增强市场适应性。尽管先前的研究揭示了人工智能的优化潜力，但人工智能驱动的创新是否会带来颠覆性的影响尚不清楚。本研究考察了人工智能驱动的创新与市场竞争力之间的联系机制。回归结果表明，人工智能驱动的突破性创新比渐进式创新具有更强的效应，凸显了人工智能的角色从优化向颠覆的转变。人工智能驱动的创新在集中的非技术密集型产业中效果更强，通过媒体的积极关注，缓解了资金约束，降低了成本粘性。我们的研究结果表明，管理者应该平衡人工智能驱动的激进和渐进式创新组合与行业背景。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Engineering and Technology Management 管理科学-工程：工业

CiteScore

8.00

自引率

6.20%

发文量

审稿时长

>12 weeks

期刊介绍： The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management. The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning. The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.