Mengqi Liao, Yuan Sun, Timilehin Durotoye, Homero Gil de Zúñiga, S. Shyam Sundar
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引用次数: 0
Abstract
Many individuals do not seek news, believing instead that “news will find me” (NFM), implying that they trust their social networks to keep them informed, saving them the trouble of proactively seeking news from journalistic outlets. Does this mean that they trust social media algorithms to accurately filter and recommend content that is relevant to them? Do they trust their friends to keep them informed, just like they would journalists? To answer these questions, we conducted a pre-registered between-subjects experiment ( N = 244) in which users with varying levels of NFM were randomly assigned to receive news recommended by either their social media friends, news editors, or an algorithm. We discovered that while users tend to act on news recommended by an algorithm mindlessly before reading it first, the type of cognitive heuristic triggered by a news source plays an important role in shaping their trust. Specifically, individuals high on NFM tend to trust algorithms because they trigger the “machine heuristic.” They also consider social media friends and algorithms to be as authoritative as news journalists and editors (“authority heuristic”). Our results advance theoretical knowledge about why high levels of NFM predict higher trust in social media friends and algorithms.
期刊介绍:
Social Media + Society is an open access, peer-reviewed scholarly journal that focuses on the socio-cultural, political, psychological, historical, economic, legal and policy dimensions of social media in societies past, contemporary and future. We publish interdisciplinary work that draws from the social sciences, humanities and computational social sciences, reaches out to the arts and natural sciences, and we endorse mixed methods and methodologies. The journal is open to a diversity of theoretic paradigms and methodologies. The editorial vision of Social Media + Society draws inspiration from research on social media to outline a field of study poised to reflexively grow as social technologies evolve. We foster the open access of sharing of research on the social properties of media, as they manifest themselves through the uses people make of networked platforms past and present, digital and non. The journal presents a collaborative, open, and shared space, dedicated exclusively to the study of social media and their implications for societies. It facilitates state-of-the-art research on cutting-edge trends and allows scholars to focus and track trends specific to this field of study.