{"title":"Exploring Culture Shock in Cultural Values and Perceived Values Evaluation","authors":"Chih-Hsing Liu, Quoc Phong La, Yen-Ling Ng","doi":"10.1002/jtr.70240","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>With various travel purposes, cultural tourism has gained attention from academia and practice and has been reaffirmed by the UNWTO of the main part of accounting for over 39% of worldwide tourism arrivals. To address these critical issues, this study used 459 tourists who have experienced cultural tourism to investigate the relationships between cultural values, perceived values and culture shock. The results show the mediation roles of perceived values that link the relationship between cultural values and culture shock. The mutual relationship among subdimensions of perceived values (e.g., functional, social, emotional and epistemic values) are inspected. Additionally, the moderating roles of word of mouth (WOM) are conducted in the culture shock estimation process. The alternative models of the second factor transformed first order provide theoretical and managerial implications for tourism and hospitality studies.</p>\n </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"28 2","pages":""},"PeriodicalIF":5.7000,"publicationDate":"2026-03-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.70240","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
With various travel purposes, cultural tourism has gained attention from academia and practice and has been reaffirmed by the UNWTO of the main part of accounting for over 39% of worldwide tourism arrivals. To address these critical issues, this study used 459 tourists who have experienced cultural tourism to investigate the relationships between cultural values, perceived values and culture shock. The results show the mediation roles of perceived values that link the relationship between cultural values and culture shock. The mutual relationship among subdimensions of perceived values (e.g., functional, social, emotional and epistemic values) are inspected. Additionally, the moderating roles of word of mouth (WOM) are conducted in the culture shock estimation process. The alternative models of the second factor transformed first order provide theoretical and managerial implications for tourism and hospitality studies.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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