SWOT-AHP-TOWS analysis of decision support system adoption in the Ontario rainbow trout industry

IF 5.7 1区社会学 Q1 GEOGRAPHY

Journal of Rural Studies Pub Date : 2026-03-01 Epub Date: 2026-01-31 DOI:10.1016/j.jrurstud.2026.104040

Ataharul Chowdhury, Khondokar H. Kabir, Milad Zhoolideh

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引用次数: 0

Abstract

Evidence-based decision-making is crucial for sustainable rainbow trout production, where Decision Support Systems (DSSs) offer significant potential. Despite DSSs’ availability, adoption by Ontario farmers remains limited. This study identifies strategic factors influencing DSSs adoption and proposes strategies to accelerate their uptake using a SWOT-AHP-TOWS framework. A SWOT matrix was constructed based on prior research and stakeholder consultation, and an AHP survey of 19 industry actors was conducted to prioritize factors. The findings reveal that opportunities and strengths, such as cost savings, improved efficiency, and integration with existing systems, outweigh weaknesses and threats, including high costs, data security concerns, and technical expertise gaps. Key strategies include leveraging subsidies, automating tasks, and enhancing cybersecurity. Achieving these strategies requires meticulous planning, stakeholder collaboration, and visionary leadership. This study provides actionable insights to foster DSSs adoption, supporting sustainable growth in the Ontario rainbow trout industry.

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安大略省虹鳟鱼产业采用决策支持系统的SWOT-AHP-TOWS分析

基于证据的决策对于虹鳟鱼的可持续生产至关重要，决策支持系统（DSSs）在这方面具有巨大的潜力。尽管有DSSs，安大略省农民的采用仍然有限。本研究确定了影响决策支持系统采用的战略因素，并提出了使用SWOT-AHP-TOWS框架加速采用决策支持系统的策略。在前期研究和利益相关者咨询的基础上，构建了SWOT矩阵，并对19个行业参与者进行了层次分析法调查，确定了影响因素的优先级。调查结果显示，机会和优势（如节省成本、提高效率和与现有系统集成）超过了弱点和威胁（包括高成本、数据安全问题和技术专长差距）。关键战略包括利用补贴、任务自动化和加强网络安全。实现这些战略需要细致的计划、利益相关者的合作和有远见的领导。本研究提供了可操作的见解，以促进DSSs的采用，支持安大略省虹鳟鱼产业的可持续发展。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Rural Studies Multiple-

CiteScore

9.80

自引率

9.80%

发文量

286

期刊介绍： The Journal of Rural Studies publishes research articles relating to such rural issues as society, demography, housing, employment, transport, services, land-use, recreation, agriculture and conservation. The focus is on those areas encompassing extensive land-use, with small-scale and diffuse settlement patterns and communities linked into the surrounding landscape and milieux. Particular emphasis will be given to aspects of planning policy and management. The journal is international and interdisciplinary in scope and content.