Leveraging women’s views to influence gendered attitudes to women working: Evidence from an online intervention in Indonesia

Abstract

How to influence gendered attitudes that limit women’s participation in employment is not well understood. We provide randomly selected participants in Indonesia with information on the extent of (i) wives’ support for women with children working; (ii) husbands’ support for sharing day-to-day childcare; and (iii) mothers’ and mothers-in-law’s support for working women. As a result, the probability of participants choosing an online career mentoring course for women over a shopping voucher of equal value increased by 26%. Results appear to be driven by the demonstration of women’s support for women working. Additional information on men’s support for husbands sharing childcare and support among mothers and mothers-in-law for women working has limited additional impact.