Abbey Bartosiak, Cäzilia Loibl, Haotian Zheng, Stephen Roll
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引用次数: 0
Abstract
The link between social media use and financial outcomes is still emerging. This study examines the association between communication through social media, financial outcomes, and the potential mediating role of fear of missing out. Using data from a national survey on the socio-economic impacts of the COVID-19 pandemic (n = 4178), linear regression results show that greater social media use is positively associated with difficulty in making ends meet and lacking emergency savings. Furthermore, fear of missing out mediates the relationship between social media use and both adverse financial outcome measures. It appears that social media use and a higher propensity to experience fear of missing out can be negatively related to a person's financial situation. The results of this study have implications for consumer financial behaviors related to social media communication.
期刊介绍：
The ISI impact score of Journal of Consumer Affairs now places it among the leading business journals and one of the top handful of marketing- related publications. The immediacy index score, showing how swiftly the published studies are cited or applied in other publications, places JCA seventh of those same 77 journals. More importantly, in these difficult economic times, JCA is the leading journal whose focus for over four decades has been on the interests of consumers in the marketplace. With the journal"s origins in the consumer movement and consumer protection concerns, the focus for papers in terms of both research questions and implications must involve the consumer"s interest and topics must be addressed from the consumers point of view.
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