How to leverage digital platforms in enhancing organizational resilience: The roles of supply chain integration and market orientation

Abstract

Despite the potential of digital platforms in promoting organizational resilience, the intermediate mechanisms and contextual contingencies of this association remain inadequately explored. Drawing on dynamic capability theory, we investigate how digital platform use influences organizational resilience through supply chain integration (SCI), with market orientation serving as a critical contingency factor. Using a sample of 178 Chinese agribusinesses, we find that both digital platform exploitative use and digital platform explorative use significantly improve SCI, which subsequently enhances organizational resilience. SCI exerts as a partial mediator in the association of digital platform exploitative use with organizational resilience, whereas acts as a full mediator in the association of digital platform explorative use with organizational resilience. Notably, market orientation strengthens the positive association of digital platform exploitative use with SCI, thus amplifying the positive mediating effect of SCI in the association of digital platform exploitative use with organizational resilience. Conversely, market orientation diminishes the favorable influence of digital platform explorative use on SCI, thereby impairing the positive mediating effect of SCI in the association of digital platform explorative use with organizational resilience. This study enriches the IS literature on the business implications of digital platforms by providing theoretical illustrations and empirical evidence on how digital platform use helps agribusinesses develop organizational resilience.